 |
Why Good Reporting is Vital to the Health of Your E-Mail System
Address performance problems and compliance issues--plus strengthen messaging across your enterprise--by deploying a solid e-mail reporting system.
Sponsored by: Quest Software
Date: August 2009 |
|
- Show only
- White Papers
- Webcasts
- Case Studies
- Show all content
- Showing items 1-40 of 532
- « Previous | Next 40 »
|
CRM and Social Networking: Engaging the Social Customer
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the...
Sponsored by: Microsoft
Date: July 2009 |
|
|
Global Branding -- No Branding Before Sufficient Sales
Everyone is talking about global branding these days, as a follow - up on globalization. We need to be careful how we use the word...
Company: Global Reach
Date: January 2000 |
Global Reach |
|
Business Planning has Changed its Focus
The article talks about Customer Ownership: Putting Customers at the center of business planning. Relationship Marketing and its ultimate focus on each individual customer will...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
Will the Wireless World Connect?
When US telecommunication service providers Bell Atlantic and GTE merged in 2000, the new brand, Verizon, (coined from “vision” and “horizon”) rolled out an initial...
Company: Interbrand
Date: July 2003 |
Interbrand |
|
Who's Filling Gen-Y's Shoes?
Recent trends in youth culture suggest an increasingly attitude among teens and college freshmen in the US, which could become a worldwide trend in just...
Company: Interbrand
Date: May 2003 |
Interbrand |
| More Search Results Below | ||
|
New Survey Pinpoints Value of Public Relations in Building Brands
It has been realized that public relations is considered a vital component for building brand value, maintaining brand vitality, and establishing brand credibility. The study,...
Company: Council of Public Relations Firms
Date: June 1999 |
Council of Public Relations Firms |
|
Identifying High Equity Brands That Are A Good Synergy With Your Brand
Among marketers with brands that have a high brand equity, an increasingly common issue is assessing the potential synergy of allying with other brands. Situations...
Company: Rockbridge Associates
Date: January 2003 |
Rockbridge Associates |
|
A President Primer on Branding
Branding offers significant opportunity for colleges and universities; especially for those institutions that understand that a brand is a promise that you make to your...
Company: Stamats
Date: January 2003 |
Stamats |
|
Growing Plans
"Admissions marketing, enrollment management or recruiting. Whatever you prefer to call it, it allboils down to a single goal—enrolling a new freshmanclass every fall. But...
Company: Stamats
Date: January 2003 |
Stamats |
|
Successfully Navigating a Name Change
Name change does not have to be a nightmare after all. However, it does involve a lot of hard and meticulous work. A carefully planned...
Company: Inter Brand
Date: January 2002 |
Inter Brand |
|
How Powerful is Your Web Site? Check Its 'BTU'
temperatures. The Internet, and the Web in particular, has opened new channels for businesses to acquire, influence and service their target audiences. In this wired...
Company: Youngstown Publishing Company
Date: September 2002 |
Youngstown Publishing Company |
|
Using the CEO as Your Brand Messenger
There are numerous roles that a chief executive officer plays in leading a firm, but one largely overlooked area is that of an ombudsman in...
Company: Youngstown Publishing Company
Date: January 2001 |
Youngstown Publishing Company |
|
The Side Effects Of Going Off Patent
It is a horrible and suden demise to go from stardom to neglect in a few short months. Many pharmaceutical products await this fate at...
Company: Interbrand
Date: March 2003 |
Interbrand |
|
Creative Campaigns
As far as branding goes, advertisers may also like to consider the extended reach that online ads offer. Internet can indeed act as a powerful...
Company: Jones Day Gouldens
Date: January 2003 |
Jones Day Gouldens |
|
Advergaming Scores
With banners, pop-ups, and email newsletters gaining reputations as clutter and junk rather than effective online advertising tools, brand marketers continue to search for successful...
Company: Interbrand
Date: February 2003 |
Interbrand |
|
Delivering On The Brand Promise: Making Every Employee A Brand Manager
Employees are critical to delivering the positive customer experience necessary to build a strong brand. Because consistent delivery of the brand promise tends to be...
Company: Marsh & McLennan Companies
Date: January 2003 |
Marsh & McLennan Companies |
|
Corporate Branding: Making the Brand the Strategic ‘Driver’ for the Entire Organization
The concept of “brand” and the practice of “branding” have become two of the most misunderstood terms in today’s business lexicon. A corporate branding strategy...
Company: Interbrand
Date: January 2003 |
Interbrand |
|
Giving New Life to an Old Brand
All the marketing elements must work together to reinvigorate a product. It is said in the article that reinventing a brand can take many forms,...
Company: Small Biz
Date: January 2003 |
Small Biz |
|
Trashing The Brand
Sales and marketing management has always held responsibility for developing new markets and new customers. But in the rush to expand, it is important to...
Company: compstrategy.com
Date: January 2003 |
compstrategy.com |
|
Brand Architecture : A Look At Key Issues And Emerging Solutions
Most companies now recognize that brands powerful marketing assets. As the world becomes increasingly complex, brands serve as familiar beacons of trust to consumers, and...
Company: branding.com
Date: January 2003 |
branding.com |
|
Co–Branding-Is It Right For You?
Co-branding, as it’s called, is running rampant with no apparent signs of slowing, even given the autious economic forecast. In fact, the need for overnight...
Company: branding.com
Date: June 2001 |
branding.com |
|
Selling Empathy
The article tells that Branding is the art of making your customers feel and believe what you want them to tell about your products or...
Company: Silicon Strategies Marketing
Date: January 2003 |
Silicon Strategies Marketing |
|
A "Mindshare" Manifesto
Powerful brands can help firms leave rivals in the dust. But brand building today must encompass a more complex set of activities and target a...
Company: Lippincott & Margulies
Date: January 2003 |
Lippincott & Margulies |
|
The New CRM Imperative
Regardless of a company's size or industry, customer issues consistently receive considerable attention in the executive suite — and for good reason. Enhancing customer value,...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
|
The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will...
Company: Peter Montoya
Date: January 2003 |
Peter Montoya |
|
Brands as Relevance
The paper explains the role of Branding. The paper concludes with the presentation of a seven-step strategy that will help to build brands that are...
Company: Stamats
Date: January 2003 |
Stamats |
|
Five Reasons to Co-Brand Your Web Site
Co-branding is nothing new to the offline world. The strategy has brought terrific success to many companies by creating new products that leverage the existing...
Company: MarketingProfs
Date: March 2001 |
MarketingProfs |
|
Is Your Internet Co-Branding Strategy Off Track?
There is no denying the benefits to be gained from a careful co-branding strategy. It is more likely that they are conducting a strategic partnership...
Company: MarketingProfs
Date: February 2001 |
MarketingProfs |
 |
Increasing Market Leadership With Step-By-Step Communication
Wella used a multi-step approach on its existing brand relationships to leverage even stronger, longer-lasting relationships with its trade customers. In October 1998, hair salon...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
The Relationship Starts In The Brand Idea
People don't just buy a product or a service. They buy a brand and its 'aura': Its charm, its popularity and how it redounds on...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
Managing Brands In The Realm Of Dynamic Pricing
With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
Jazzy Web Marketing
With an infinite number of applications and diversions to be discovered, every company, every product, and every brand belongs somehow and somewhere on the Web....
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
Where There's A Need There's A Way
As is true in traditional advertising, digital marketing has the ability to sell products and services. Through interactive, marketers can convey a brand promise,...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
Turning Viral Marketing Into A Main Stream Proposition
Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune’ to advertising (being bombarded...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
|
It’s Blowin’ in the Wind
"The advertising industry is facing a paradigm shift. Until recently many major advertisers approached business as a brand-building venture. Their philosophy was to get the...
Company: Wunderman
Date: January 2003 |
Wunderman |
|
The Six Biggest Pitfalls In B-To-B Branding
The article addresses the issue that whether branding can be applied in business-to-business environment. Businesses use a rational decision making process in buying based on...
Company: BrainFood Partners
Date: August 2001 |
BrainFood Partners |
|
The Crisis Of Branding And The Theory Needed To Solve It
The aspect of marketing that one chooses to discuss, as part of this symposium is branding. Branding illustrates a very significant implication of the co-evolution...
Company: IBM
Date: January 2003 |
|
|
Branding Lessons From The Orp Man.
The article talks about the effectiveness of brand distinction and it reminds of a little episode. Orp man really understood marketing and the power of...
Company: AGCD
Date: January 2003 |
AGCD |
|
Strategic Chronicle - Issue No. 1
This chronicle includes five articles namely: New Thinking About the Value of Strategy, Why Do We Need a Brand Strategy? The State as a Brand,...
Company: KLM
Date: December 2001 |
KLM |
|
Strategic Chronicle - Issue No. 3
This chronicle includes four articles namely: Brand Faceting and Marketing Strategy, Competitive Strategy, What Is Intellectual Capital? Branding Diamonds and Intellectual Capital and Intellectual Property....
Company: KLM
Date: July 2002 |
KLM |
- Showing items 1-40 of 532
- « Previous | Next 40 »
Related Categories:
Submit a Paper
- Get your content listed in our directory! Our members are already finding your competitors' papers here -- shouldn't they find yours, too? It's FREE so click here and submit your white paper, case study, data sheet, research report, or other document today!
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
