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Live Webcast: Activate Today! Realize ROI with Intel® vPro Technology and Symantec Altiris
Realize significant ROI savings-and recoup your investment in as little as 10 months-by activating your PCs with these proven technology solutions....
Sponsored by: Intel
Date: May 2009 |
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Your Brand Is An Asset?: Show Me The Money
Your brand is an asset and should be treated as such. If not, it may just be an expensive ego. Good brands are assets. According to international brand valuation by Inter...
Company: Blirt! Marketing
Date: April 2009 |
Blirt! Marketing |
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Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%
The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank...
Company: Mcorp Consulting
Date: February 2009 |
Mcorp Consulting |
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The Poetic Dimension Of Chinese Brand Names
A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than o...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Chinese Luxury Brands On The Move
China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Winning Back Consumers' Trust In China's Milk: The Mengniu Case
The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especial...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your mark...
Company: Citrix Online
Date: December 2008 |
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Brands At Labbrand - Market And Consumers Insight
The holistic branding model gives a unique perspective as to how the results from both reactive and proactive research can be combined and balanced. Branding strategies c...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Star Power
If it is true that a growing number of people can afford luxury goods in the PRC, it is also true that the fight for a share of the consumers is becoming increasingly fie...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Interactive Media: The New Golden Goose Of Branding?
Interactive medias can offer marketers opportunities in different fields: in advertising to start with, but also in creating customer-centric brand experiences, real time...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Kappa's Brilliant Renaissance
For those who have a walk along the crowded street of Shanghai, or any another Chinese city, they cannot help but notice that the distinctive "Omini" logo that Kappa prin...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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What Is Branding?
Successful branding depends on the ability of the brand manager to understand how their brand is performing in each of these dimensions in relation to its consumers, empl...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Chinese Brands Seek Respect In The International Market
Chinese companies have been growing in volume for the past twenty years or so at a never seen before pace but their products have generally lacked a proper brand strategy...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Co-Branding, A 1+1>2 Formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca ...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Painting Brands With Color
Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characterist...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Make Customer Experience a Cornerstone of Your Revenue Strategy
View this BNET Webcast to hear industry expert Jeffery Tarter, Executive Director of the Association of Support Professionals (ASP), share how leading compa...
Company: Citrix Online
Date: July 2008 |
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Developing a Digital Roadmap for Your Brand
This white paper is designed to outline a process for developing a digital strategy or "Roadmap" for a brand. The goal is to combat the tendency for some marketers to app...
Company: Catalyst SF
Date: June 2008 |
Catalyst SF |
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Brands At Labbrand - Labbrand Reveals The Hidden Dimensions Of Brands
Brands such as Mercedes Benz, Coca Cola and Nike to name a few, have all been integrated into people's daily lives and become synonyms for luxury, refreshment and healthy...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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Sensorial Branding - The Future Of Brand Building
Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized ...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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Conquering The Sportswear Market: Naming Strategies Of Chinese Sport Brands
At the Beijing 2008 Olympic Games, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, were stri...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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Difficulty Selling A Drug?: Find A Top Notch Chinese Name For It First!
Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharma...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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Rethinking Focus Group As Concept Development Tool
In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this ...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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Catalyst Reports: Fundamentals Of Mobile Marketing
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level p...
Company: Catalyst SF
Date: April 2008 |
Catalyst SF |
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Merging Brands, Merging Names
Surviving in rapid economic growth sometimes calls for changing corporate structures, and mergers and acquisitions has become a strategy for many global brands. Statistic...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
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Naming Acronyms
CD (CompactDisc), NBA (National Basketball Association), CCTV (China Central Television), the increasing use of acronyms in China has inspired a trend of brand naming. Th...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
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Multi-Brand Strategy In The Modern Market
Having a large brand portfolio is a strategy best used by larger companies, as using this strategy means confronting higher risks which a small company cannot bear. If th...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
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Naming Math
English is the most widely used language while Mandarin Chinese is used by the largest number of people around the world, but if one wants to find a truly international l...
Company: LABBRAND China Consulting
Date: January 2008 |
LABBRAND China Consulting |
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Online Job Hunting?
In the competitive world of internet marketing, branding is a must. Branding yourself is the best way that you can generate sales and gain profits. A business without a b...
Company: My Articles Directory
Date: January 2008 |
My Articles Directory |
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Hot Tips For Projecting Professionalism At Your Next Job Interview
As an internet marketer one of your goals is to brand yourself. You want to make sure that you are known as the expert in your niche. You want instant recognition when th...
Company: My Articles Directory
Date: January 2008 |
My Articles Directory |
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How To Handle The Group Interview
Selling online can be almost impossible if you have to approach your niche target market one by one. What's worse is trying to build a profitable list and brand you onlin...
Company: My Articles Directory
Date: January 2008 |
My Articles Directory |
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Five Ways To Find An Unadvertised Job Today!
An increase in web site traffic can result from an effective branding strategy campaign. Branding is an essential part of any strong search engine marketing strategy. You...
Company: My Articles Directory
Date: January 2008 |
My Articles Directory |
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Is Their Perception Your Reality?: Find Out If Your Branding Efforts Are Making A Positive Impact
Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your b...
Company: Entrepreneur.com
Date: December 2007 |
Entrepreneur.com |
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Is Your Logo That Important?
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos ...
Company: Pragmatic Marketing
Date: December 2007 |
Pragmatic Marketing |
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Understanding Brand Energy
Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by pate...
Company: Market Research Portal
Date: December 2007 |
Market Research Portal |
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Positioning
Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wid...
Company: Market Research Portal
Date: December 2007 |
Market Research Portal |
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Branding And Positioning Go Hand-In-Hand To Create Market Winners
The smart marketer uses strategically planned distribution to enhance brand equity. Although gaining new distribution with an alliance partner is less common, it can be e...
Company: BrandTrellis.com
Date: December 2007 |
BrandTrellis.com |
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A Great Brand Means Nothing If No One Knows About It
Branding is a way to differentiate company, product or service from competitors, and establish a personality that is both unique and appealing to potential customers. It ...
Company: TPF Group
Date: December 2007 |
TPF Group |
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Branding's Dirty Little Secret
All right, you've spent time, money and resources on developing your brand. You clearly know who you are, you've decided on your brand difference, you've found folks who ...
Company: BrandTrellis.com
Date: December 2007 |
BrandTrellis.com |
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Your Name Sounds Beautiful?
For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown ...
Company: LABBRAND China Consulting
Date: December 2007 |
LABBRAND China Consulting |
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10 Cheap Ways To Build Your Brand: Learn Why Branding Reinforcement Is Important For Your Business
Sizzle can be created by dazzling marketing campaigns, by the look of an operation or by the rapid growth of a particular market segment. Sizzle can come from innovative ...
Company: Entrepreneur.com
Date: November 2007 |
Entrepreneur.com |
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The Artistic Conception In Brand Naming
Among the various brand names, it can be found that a successful brand is based on more than transliteration. Generally, a good name is easy to pronounce and easy to reme...
Company: LABBRAND China Consulting
Date: November 2007 |
LABBRAND China Consulting |
- Showing items 1-40 of 534
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