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The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.
Sponsored by: CA XOsoft
Date: November 2009 |
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- Showing items 41-80 of 1173
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brands - brand extension and stretching
The article is about Brand extension and brand stretching. Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e....
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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That's Not Cool
Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you...
Company: Entrepreneur Media
Date: June 2002 |
Entrepreneur Media |
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Get the Picture?
Portrait of a branding artist: how to market your products by marketing yourself first. Read out the article to know, what is the secret to...
Company: Entrepreneur Media
Date: January 2003 |
Entrepreneur Media |
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What Customers Really Want
This article is about the brand management where Four strategies are given to keep your customers coming back. These are : Under...
Company: retailindustry
Date: January 2003 |
retailindustry |
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Brand Equity
This article is about brand equity the term used in brand management. A brand is a name or symbol used to identify the source...
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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Dot Your Eyes
We spotted a hot branding idea. Just because you're serving business professionals, don't think you have to be conservative and boring. And customers couldn't forget...
Company: Entrepreneur Media
Date: February 2002 |
Entrepreneur Media |
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Toon Up
Motivated by research showing that soft-drink slurping is a contributing factor in many instances of childhood obesity, one enterprising dairy company has figured out a...
Company: Entrepreneur Media
Date: October 2001 |
Entrepreneur Media |
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Brand Awareness
Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good...
Company: Entrepreneur Media
Date: September 2001 |
Entrepreneur Media |
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Branding Your Business
There's one solution that can significantly propel your company forward without any exhorbitant expenses: adapting your product line to a niche market. Brand building is...
Company: Entrepreneur Media
Date: December 2000 |
Entrepreneur Media |
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Creating A Cohesive Brand Image
Variety may be the spice of life, but not when it comes to marketing your business—especially when you’re creating a brand image to set you...
Company: Entrepreneur Media
Date: November 2000 |
Entrepreneur Media |
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Product Placements for brand building
"As part of our strategic alliances, the article provides celebrity outreach marketing promotional services that can give your products nationwide exposure as an alternative to...
Company: Strtegic Buzz
Date: January 2003 |
Strtegic Buzz |
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Presenting Information To The Customer
This article is a about the presentation to the customer. This can be done from the customer's perspective and from the rep's prespective....
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Align Your Brand With a Social Cause
This article is about the brand management that specificy the a product should be branded with a social cause. In other words, Enhancing a...
Company: Working Knowledge - Harvard Business School
Date: July 2003 |
Working Knowledge - Harvard Business School |
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Peeling Back the Global Brand
This article is about the brand management that helps to manage the brand according to the consumers point of view. The persuasive...
Company: Working Knowledge - Harvard Business School
Date: June 2003 |
Working Knowledge - Harvard Business School |
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Case Study - Examples Of Re-Branding
This case study is related to brand management as it gives the brief of re-branding. It includes different mini-cases that provide examples of businesses...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Deeper Than Skin: Why Brand Expression Matters
To any marketer who believes packaging and design are cosmetic, or that finding the brand 'voice' is an indulgent exercise, this comment should serve as...
Company: Refresher Publications
Date: January 2003 |
Refresher Publications |
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Build Your Brand -- And Do It From The Inside Out
If you suspect that your company isn't making the most of its corporate or individual brands, however, it's time to take action. And the place...
Company: Memphis Business Journal
Date: January 2003 |
Memphis Business Journal |
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Brand Equals Just One Part Of Solid Entity
"In a bygone era, branding involved a red-hot iron and a rancher's logo applied to the rump of a calf to signify ownership. But in...
Company: The Business Journal
Date: January 2003 |
The Business Journal |
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Alf's vigils: Chronicles of brand deaths foretold
The life and health of brands continues to intrigue. A study of brand dynamics shows that there are a number of common warning signals that...
Company: The Business Journal
Date: January 2003 |
The Business Journal |
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Branding counts, no matter what your business
It's no surprise that consumer packaged goods companies like Procter & Gamble work diligently to brand their products. In the jam-packed aisles of shampoo and...
Company: Business Courier
Date: January 2003 |
Business Courier |
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Killing the Brand
"Companies routinely undermine their credibility by over promising what they can actually deliver.But the article warns that over promising generates transactions. It stimulates trial. But...
Company: Gallup Organization
Date: February 2003 |
Gallup Organization |
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Connecting With Consumers
Companies spend an enormous amount of money annually to establish contact with their prospects and customers. A large chunk of that money a reported $244...
Company: Gallup Organization
Date: July 2001 |
Gallup Organization |
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In Business Survival Game, It's Brand or be Branded
Just like a cattle brand, a commercial brand denotes a difference. The essence of a brand is the mental imprint we plant on the minds...
Company: The Business Journal
Date: November 2002 |
The Business Journal |
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Shedding the Commodity Mind-Set
“No product really has to be a commodity. The trick is to know what services the customers want—and to charge more.” Companies that sell...
Company: McKinsey & Company
Date: January 2000 |
McKinsey & Company |
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How the Internet Can Boost You Brand
Strong industrial brands are great profit machines. Companies with strong brands can change higher prices and achieve greater market share than companies with weaker brands....
Company: The Boston Consulting Group
Date: January 2001 |
The Boston Consulting Group |
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Strategies
The next and final part of this series, will examine IP rights designed to protect various processes. In doing so, we will focus on patents...
Company: The Center for Excellence in Operations
Date: January 2003 |
The Center for Excellence in Operations |
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Management
Brands are in crisis... again. Not because of the difficulty in competing for the consumer’s attention among the 3,000 new brands launched each year, without...
Company: globalbrands.org
Date: January 2003 |
globalbrands.org |
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Why Brands Are Needed to Drive Store Traffic
Today, the key is getting your customers' attention. And it's getting harder all the time! Advertising effectiveness is more critical everyday because consumers are being...
Company: AMERICAN'S RESEARCH GROUP
Date: January 2003 |
AMERICAN'S RESEARCH GROUP |
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Building A Strong Brand : Brands and Branding Basics
The article is about the brand management. The word "brand", when used as a noun, can refer to a company name, a product name, or...
Company: Dave Dolak
Date: July 2003 |
Dave Dolak |
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Brands and branding: a white paper
This is the article about branding which is a key defense against commoditization - a situation in which a company’s products and services become perceived...
Company: John Kuraoka
Date: January 2003 |
John Kuraoka |
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Management Accounting
Marketing as Brand Management’s responsibility is to build long-term profitable growth for the company’s brands. Companies shifting from a production model to a marketing model...
Company: Stuart Graduate School of Business
Date: January 2003 |
Stuart Graduate School of Business |
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Internet & Intranet Design
This article is about Brand management which is the new genre that picks up where product management left off....where sales and marketing turned up short...
Company: Media-Pros
Date: January 2003 |
Media-Pros |
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The Truth About Branding For Publishers
Branding, or brand marketing as some now call it, is one of the buzzwords of public relations and marketing. When someone brands something - be...
Company: StartUpInternetMarketing
Date: January 2000 |
StartUpInternetMarketing |
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e-Branding: Moving Your Customer Promise To The Web
In the article it is mentioned that New Economy was all about being first to market, generating volume and creating new, revolutionary business models. Yet...
Company: MARKETING TODAY
Date: January 2000 |
MARKETING TODAY |
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Managing a Brand in Pop Culture
Traditional brand management involves creating a set of rules and behaviors for a brand and then controlling them. Unfortunately, such set rules of engagement simply...
Company: allaboutbranding.com
Date: January 2003 |
allaboutbranding.com |
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Building And Developing Brands In The Automotive Aftermarket
With the fall of the Block Exemption, a new world of opportunities opens up to suppliers. They will now have the right to market and...
Company: Themanager.org
Date: January 2003 |
Themanager.org |
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Preferred Benefits
This article talks about branding, which has grown into more than a marketing buzzword, as an increasing number of organizations recognize and value their brands...
Company: MarketingProfs
Date: January 2003 |
MarketingProfs |
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Brandmouthing
This article is about some of the successful brands mentioned: what do they do that your brand doesn't? Benchmarking is a highly underrated activity. Take...
Company: MarketingProfs
Date: August 2003 |
MarketingProfs |
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Exploring The Territory Known As No Brand's Land
A company's branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity...
Company: MarketingProfs
Date: August 2003 |
MarketingProfs |
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The Devil Is In The Details
This article is discusses on how to unleash your inner devil, and find those details that will make your branding process divine. Each brand has...
Company: MarketingProfs
Date: July 2003 |
MarketingProfs |
- Showing items 41-80 of 1173
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