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Improving the Links Between IT and Consumer Service
See how listening to customers to identify problems benefits IT, while also helping your entire company drive improvements and seize new opportunities.
Sponsored by: SkillSoft
Date: January 2008 |
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- Showing items 1-40 of 1162
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ONE Oracle News for Midsize Organizations - Issue 05
In this issue of ONE, we look at how the combination of insight and effective customer-facing processes can help you outshine your competitors and impress...
Sponsored by: Oracle
Date: September 2009 |
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Journal of Management Excellence - Building Trust
Financial statements and sustainability reporting are about more than just publishing numbers.Exchanging information with stakeholders is the best way to manage the perception and image...
Sponsored by: Oracle
Date: July 2009 |
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How to Market and Sell Services with Webinars
Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum...
Sponsored by: Citrix Online
Date: September 2009 |
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Case Study Kraft Food
This case study is about Kraft Foods' which wanted to develop an in-store merchandising strategy that would help them increase penetration of its...
Company: About Marketing Solutions
Date: January 2001 |
About Marketing Solutions |
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Universal studios television USA cable networks
The Latin American group at USA Network in Miami was having trouble capturing viewers within the adult, 18-35 age-range and this was challenging their sales...
Company: About Marketing Solutions
Date: January 2001 |
About Marketing Solutions |
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The Option of an Economy Brand This case study defines about the growth and planning stratergies for a product by Food corp. Foodcorp is in a predicament due... Company: Strategic Marketing | Strategic Marketing |
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Best Practices: Branding
What is a brand? Is it defined by your company logo? Your product packaging? Your expensive advertising and public relations campaigns? According to TEC Best...
Company: TEC
Date: January 2002 |
TEC |
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Branding And Corporate Positioning
The client, a leading supplier in a subset of the trailer market, saw a need to redefine itself and its products to the marketplace. The...
Company: Markinetics
Date: January 2001 |
Markinetics |
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Science And Technology
The article further explains that, Pharmacogenomics is about getting the right drug to the right person at the right time. Its more personalized medicine. For...
Company: David Fellman & Associates
Date: January 2003 |
David Fellman & Associates |
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Traditional Reorganizations
crux is that a focused, differentiated, and emotionally loaded positioning strategy will make the brand sell more effectively.
Company: David Fellman & Associates
Date: January 2003 |
David Fellman & Associates |
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Chefs Acquire A Taste For Branding
"The spring 2000 collection has arrived. The line of people quietly queuing leaves no doubt: this must be Paris' latest high-end fashion boutiques" This is...
Company: Interbrand
Date: September 2002 |
Interbrand |
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Successful Start-Ups Launch With a Brand
Successful companies have a comprehensive strategy that permeates through every fiber of the corporate being from the moment the company is born. Many start-up companies...
Company: Interbrand
Date: July 2002 |
Interbrand |
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Pushing product: Is in-store promotion effective?
Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time- when...
Company: Interbrand
Date: July 2003 |
Interbrand |
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Shopping Through a Recession: How Will Luxury Brands Survive?
The article explains that people seek out value for quality more than anything else. Another factor is that people who’ve been thinking about buying a...
Company: Interbrand
Date: July 2002 |
Interbrand |
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Prescribing a Global Identity
In consumer markets, branding is used to sell a commodity product at a higher price, and create something lasting. It is something you can put...
Company: Interbrand
Date: June 2002 |
Interbrand |
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Return On Investment Metrics
Brands in the tech sector need to work on their positioning. The article studies that within the technology community, there is serious disagreement and even...
Company: David Fellman & Associates
Date: January 2003 |
David Fellman & Associates |
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Time Release Branding
Most of the companies agree that the time to start thinking about a Brand is when it is ready to be launched. As many pipeline,...
Company: Interbrand
Date: May 2002 |
Interbrand |
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Individual Performance
With the amount of branded product these huge retailers move each day, there’s no doubt that their outlets are a valuable asset to brand owners....
Company: Financialsense
Date: January 2003 |
Financialsense |
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Bottled Water Floods The Market
Megabrands Groupe Danone and Nestlé lead the bottled water market. However, as new markets rise, so do the stakes. Who will win the latest water...
Company: Interbrand
Date: April 2002 |
Interbrand |
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Can Gap Mend Its Brand?
At one time, Gap had the retail clothing market sewn up. Now it struggles against sister brands Banana Republic and Old Navy. The article describes...
Company: Interbrand
Date: April 2002 |
Interbrand |
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Personal Values
The Wendy's Brand is at a crossroads. The recent death of Dave Thomas, the 69-year old founder and affable pitchman, is forcing the chain of...
Company: Product Marketing
Date: January 2003 |
Product Marketing |
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Has Your Brand Become Generic?
It is the paradox of branding- the more successful a brand is, the bigger a target it becomes. Once absorbed into the language anyone can...
Company: Interbrand
Date: February 2002 |
Interbrand |
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Brand Mobility: Telecom Operators Turn To Handsets
Will cellular service brands eclipse the big cell phone brands? Do not hang up on Nokia, Ericsson, and Samsung just yet. The article talks about...
Company: Interbrand
Date: January 2002 |
Interbrand |
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Is Your Brand Everlasting?
It is the best of time and the worst of times for big Brands. Marlboro is preferred in Russia, while Colgate is gaining popularity in...
Company: Interbrand
Date: January 2002 |
Interbrand |
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Are Yours Employees Puzzled About Your Brand?
Many companies pay lip service to the fact that employees are important to the brand. However, they are focused too much on the next ad...
Company: Interbrand
Date: September 2003 |
Interbrand |
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Viral Marketing: It's Infectious!
Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and...
Company: Interbrand
Date: August 2003 |
Interbrand |
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Marketing Beauty Products From The Inside Out
Brand owners dig deep to bring skin care to the surface of consumers’ minds. For centuries, skin-care manufacturers have primarily dealt with beauty from the...
Company: Interbrand
Date: August 2003 |
Interbrand |
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Taking a Closer Look at Your Customers
If one wants to create a strong Brand, one should get out of stereotypes. Researchers increasingly advocate Ethnography to uncover everyday lives of consumers. Ethnography...
Company: Interbrand
Date: July 2003 |
Interbrand |
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Delivering Global Brands
More and more of customers are operating on a global playing field. They are consolidating; therefore, there is a need to consolidate supply chains too....
Company: Interbrand
Date: June 2003 |
Interbrand |
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Membership Has Its Privileges
The epitome of brand loyalty can be seen in a phenomenon called brand communities. This strong sense of ownership is common among many brand communities....
Company: Interbrand
Date: May 2003 |
Interbrand |
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Brands That Go Places
As with all brands, repeat purchases are true tests of loyalty. Customers buy guidebooks according to series rather than author, relying on word-of-mouth or a...
Company: Interbrand
Date: May 2003 |
Interbrand |
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Happily Ever After?
Brands, like people, continually consider the urge to join forces. However, similar to human marriages, co-branding can work spectacularly or fail miserably. When categories are...
Company: Interbrand
Date: April 2003 |
Interbrand |
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Beyond Conventional Marketing
Smart brands head back to university where a captive audience awaits them. The article illustrates that by capturing the college consumer requires a commitment that...
Company: ReSoft International
Date: January 2003 |
ReSoft International |
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Down To The Core: Branding Not-For-Profits
Not-For-Profit organizations have fine basis on which to build a brand. More than a single message, logo or catchphrase, the brand is the platform on...
Company: Interbrand
Date: January 2003 |
Interbrand |
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What Makes Brand Great
The concept of Branding is about as old as man can remember, and Branding principles apply to about everything that bears a name: products, companies,...
Company: Interbrand
Date: November 2001 |
Interbrand |
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The Rise & Demise Of A Brand Trend?
Some companies are scrambling to disassociate from their ".com" ending while others are proud of the online positioning. The article comments that the takeaway here...
Company: Interbrand
Date: September 2001 |
Interbrand |
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Brand On The Horizon
This article portrays the importance of innovation and value addition to the traditional products in the low-margin industry, the way Kellogg did. When one looks...
Company: Interbrand
Date: August 2001 |
Interbrand |
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Brands Get The Blame
Is all publicity good publicity? Studies show that people do buy with their conscience and brand owners are proactively starting to take notice. The more...
Company: Interbrand
Date: June 2001 |
Interbrand |
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World's Most Valuable Brands: A Closer Look At Measuring Brands
Brand measurement methods tend to differ as the experts strive to refine techniques and consultancies jockey to distinguish their services from the competition. The article...
Company: Interbrand
Date: July 2001 |
Interbrand |
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Branding on a Shoestring
Is your brand on the recession chopping block? How can one leverage his brand during an economic slowdown? The article discusses the process of branding...
Company: Interbrand
Date: April 2001 |
Interbrand |
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