 |
BI and the Power of Choice
Download this eBook from Oracle and DMReview.com to learn how companies implement and use Business Intelligence (BI) in different ways to overcome challenges. (Oracle)...
Sponsored by: Oracle
Date: May 2008 |
|
- Show only
- White Papers
- Webcasts
- Case Studies
- Show all content
- Showing items 1-40 of 1168
- « Previous | Next 40 »
|
Notes on a Crisis: What Domino's and Other Brands Under Stress Can Do to Revive Post Catastrophe
News of the incident spreads like wildfire. Public opinion plummets over night. Executives are reeling from their worst nightmare come true. Employees are demoralized. So...
Company: Nielsen Business Media
Date: May 2009 |
Nielsen Business Media |
|
Your Brand Is An Asset?: Show Me The Money
Your brand is an asset and should be treated as such. If not, it may just be an expensive ego. Good brands are assets. According to international brand valuation by Inter...
Company: Blirt! Marketing
Date: April 2009 |
Blirt! Marketing |
 |
6 Steps to Designing and Delivering a Great Support Experience
In the support center, revenue is won and lost every day based solely on the quality of customer experience, not just price and product performance. And in today's wired ...
Company: Citrix Online
Date: March 2009 |
|
|
How Extended Validation SSL Certificates Can Benefit Your Web Site
With today's security issues, how can you help your customers feel safe using your site? In this presentation learn about a new advancement in SSL Certificates which not ...
Company: VeriSign
Date: March 2009 |
|
|
Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%
The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank...
Company: Mcorp Consulting
Date: February 2009 |
Mcorp Consulting |
| More Search Results Below | ||
|
The Poetic Dimension Of Chinese Brand Names
A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than o...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
|
Chinese Luxury Brands On The Move
China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
|
Winning Back Consumers' Trust In China's Milk: The Mengniu Case
The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especial...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
|
Tourism Advertising: ROI Driven Destination Brand Equity Management
Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop t...
Company: eNumerys Global
Date: October 2008 |
eNumerys Global |
|
Security and Trust: The Backbone of Doing Business over the Internet
Earning the trust of online customers is vital for the success of any company that requires sensitive data to be transferred over the internet. With VeriSign you can put...
Company: VeriSign
Date: September 2008 |
|
|
Kappa's Brilliant Renaissance
For those who have a walk along the crowded street of Shanghai, or any another Chinese city, they cannot help but notice that the distinctive "Omini" logo that Kappa prin...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
|
What Is Branding?
Successful branding depends on the ability of the brand manager to understand how their brand is performing in each of these dimensions in relation to its consumers, empl...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
|
Chinese Brands Seek Respect In The International Market
Chinese companies have been growing in volume for the past twenty years or so at a never seen before pace but their products have generally lacked a proper brand strategy...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
|
Co-Branding, A 1+1>2 Formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca ...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
|
Painting Brands With Color
Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characterist...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
|
Brands At Labbrand - Labbrand Reveals The Hidden Dimensions Of Brands
Brands such as Mercedes Benz, Coca Cola and Nike to name a few, have all been integrated into people's daily lives and become synonyms for luxury, refreshment and healthy...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
|
Sensorial Branding - The Future Of Brand Building
Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized ...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
|
Conquering The Sportswear Market: Naming Strategies Of Chinese Sport Brands
At the Beijing 2008 Olympic Games, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, were stri...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
|
Difficulty Selling A Drug?: Find A Top Notch Chinese Name For It First!
Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharma...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
|
Rethinking Focus Group As Concept Development Tool
In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this ...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
|
Merging Brands, Merging Names
Surviving in rapid economic growth sometimes calls for changing corporate structures, and mergers and acquisitions has become a strategy for many global brands. Statistic...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
|
Naming Acronyms
CD (CompactDisc), NBA (National Basketball Association), CCTV (China Central Television), the increasing use of acronyms in China has inspired a trend of brand naming. Th...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
|
Multi-Brand Strategy In The Modern Market
Having a large brand portfolio is a strategy best used by larger companies, as using this strategy means confronting higher risks which a small company cannot bear. If th...
Company: LABBRAND China Consulting
Date: March 2008 |
LABBRAND China Consulting |
|
Are Your Products Open or Closed? How to Respond to the New Openness
Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they fe...
Company: Optaros
Date: February 2008 |
|
|
2008: Risks To Look Out For
AMR Research has been tracking global risks and their effect on businesses for several years. Beyond the natural and worldwide challenges that companies continually face ...
Company: AMR Research
Date: January 2008 |
AMR Research |
|
Keeping the Event in Event Marketing
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decisio...
Company: ICC/Decision Services
Date: January 2008 |
ICC/Decision Services |
|
Naming Math
English is the most widely used language while Mandarin Chinese is used by the largest number of people around the world, but if one wants to find a truly international l...
Company: LABBRAND China Consulting
Date: January 2008 |
LABBRAND China Consulting |
|
An Analytic Approach To Balancing Marketing And Branding ROI
The marketing Return On Investment (ROI) has been a topic of considerable debate between proponents of brand management and those of marketing accountability. As the bran...
Company: eNumerys Global
Date: December 2007 |
eNumerys Global |
|
Customers Are Color Blind
In e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves wi...
Company: Pragmatic Marketing
Date: December 2007 |
Pragmatic Marketing |
|
E-Commerce Branding
Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early...
Company: Pragmatic Marketing
Date: December 2007 |
Pragmatic Marketing |
|
Integrated Corporate And Product Brand Communication
Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but ...
Company: Entrepreneur.com
Date: December 2007 |
Entrepreneur.com |
|
Branding's Dirty Little Secret
All right, you've spent time, money and resources on developing your brand. You clearly know who you are, you've decided on your brand difference, you've found folks who ...
Company: BrandTrellis.com
Date: December 2007 |
BrandTrellis.com |
|
Your Name Sounds Beautiful?
For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown ...
Company: LABBRAND China Consulting
Date: December 2007 |
LABBRAND China Consulting |
|
The Artistic Conception In Brand Naming
Among the various brand names, it can be found that a successful brand is based on more than transliteration. Generally, a good name is easy to pronounce and easy to reme...
Company: LABBRAND China Consulting
Date: November 2007 |
LABBRAND China Consulting |
|
Chinese Naming For Foreign Banks
Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to ...
Company: LABBRAND China Consulting
Date: November 2007 |
LABBRAND China Consulting |
|
Time To Freshen Your Brand
Brand identity of businesses is an extremely important factor in the success of the business. If that is the case, why do so many small business owners avoid developing a...
Company: SalesVantage.com
Date: October 2007 |
SalesVantage.com |
|
Partnership Brand Marketing: It's About Distribution Channels
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to th...
Company: MarketingProfs
Date: October 2007 |
MarketingProfs |
|
Brand Name Semiotic: More Than Words
Today's Chinese consumers may still take whiskeys mixed with green tea, but that in no way undermines the influence that brands such as Johnnie Walker, Hennessy, Ballanti...
Company: LABBRAND China Consulting
Date: July 2007 |
LABBRAND China Consulting |
|
Many Hands Build The Brand
To maintain integrity, a brand must remain true to its values. And yet, to be relevant-or cool-a brand must be as dynamic as change itself. An authentic brand reconciles ...
Company: SalesVantage.com
Date: June 2007 |
SalesVantage.com |
|
Kanilasi, A Familiar Stranger
In the Chinese brand naming process, the brand message and identity is often limited to just a few characters. Each character must be carefully considered for its sound a...
Company: LABBRAND China Consulting
Date: June 2007 |
LABBRAND China Consulting |
- Showing items 1-40 of 1168
- « Previous | Next 40 »
Related Categories:
Submit a Paper
- Get your content listed in our directory! Our members are already finding your competitors' papers here -- shouldn't they find yours, too? It's FREE so click here and submit your white paper, case study, data sheet, research report, or other document today!
