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ROI Case Study: GOOGLE APPS - TVR Communications
Read how a leading provider of patient entertainment and education solutions realized a 500% ROI by deploying Google Apps....
Sponsored by: Google
Date: May 2009 |
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ROI Case Study: GOOGLE APPS - TVR Communications
TVR Communications is the largest provider of interactive patient education and entertainment products and services in the United States. TVR deployed Google Apps to rep...
Sponsored by: Google
Date: May 2009 |
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ROI Case Study: GOOGLE APPS - 2ND WIND
2nd Wind is the exclusive exercise equipment dealer for many top brand manufacturers including Life Fitness, Parabody, True, Hoist, PaceMaster, Vision, Octane, and others...
Sponsored by: Google
Date: May 2009 |
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Video Testimonial: Duralee & Google Apps
CIO Bill Kelly talks about migrating Duralee, a fast-growing decorative fabrics company, to Google Apps.
Watch this video from Google today.
...
Sponsored by: Google
Date: May 2009 |
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The Growing Adoption of Web 2.0 in the Enterprise
This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects. ...
Sponsored by: SkillSoft
Date: April 2008 |
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July 1st: The Virtual Presenter's Series: Start Right! Design Right! Present Right!
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but y...
Sponsored by: Citrix Online
Date: June 2009 |
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July 7th: The Virtual Presenter's Series: Start Right! Design Right! Present Right!
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but y...
Sponsored by: Citrix Online
Date: June 2009 |
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July 14th: The Virtual Presenter's Series: Start Right! Design Right! Present Right!
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but y...
Sponsored by: Citrix Online
Date: June 2009 |
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Notes on a Crisis: What Domino's and Other Brands Under Stress Can Do to Revive Post Catastrophe
News of the incident spreads like wildfire. Public opinion plummets over night. Executives are reeling from their worst nightmare come true. Employees are demoralized. So...
Company: Nielsen Business Media
Date: May 2009 |
Nielsen Business Media |
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A Survival Guide to Effective Marketing Campaigns for Today's Small Business
Your business needs to increase market share and trim costs! You must step up your marketing efforts, but are faced with limited resources and slim budgets. What should y...
Company: PC Connection
Date: April 2009 |
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Your Brand Is An Asset?: Show Me The Money
Your brand is an asset and should be treated as such. If not, it may just be an expensive ego. Good brands are assets. According to international brand valuation by Inter...
Company: Blirt! Marketing
Date: April 2009 |
Blirt! Marketing |
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6 Steps to Designing and Delivering a Great Support Experience
In the support center, revenue is won and lost every day based solely on the quality of customer experience, not just price and product performance. And in today's wired ...
Company: Citrix Online
Date: March 2009 |
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How Extended Validation SSL Certificates Can Benefit Your Web Site
With today's security issues, how can you help your customers feel safe using your site? In this presentation learn about a new advancement in SSL Certificates which not ...
Company: VeriSign
Date: March 2009 |
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Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%
The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank...
Company: Mcorp Consulting
Date: February 2009 |
Mcorp Consulting |
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The Poetic Dimension Of Chinese Brand Names
A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than o...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Chinese Luxury Brands On The Move
China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Winning Back Consumers' Trust In China's Milk: The Mengniu Case
The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especial...
Company: LABBRAND China Consulting
Date: December 2008 |
LABBRAND China Consulting |
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Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your mark...
Company: Citrix Online
Date: December 2008 |
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How To Promote Your Brand Online
Online branding is all about increasing the popularity and the visibility of the website through which an online business gets targeted to the audience. Hence, to 'Promot...
Company: Associated Content
Date: October 2008 |
Associated Content |
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Tips For Building A Brand Online
The importance of a brand is even better known. Many do not know exactly what a brand is, but knows that it is important. Just think of the influence that labels have on ...
Company: Associated Content
Date: October 2008 |
Associated Content |
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Tourism Advertising: ROI Driven Destination Brand Equity Management
Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop t...
Company: eNumerys Global
Date: October 2008 |
eNumerys Global |
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Security and Trust: The Backbone of Doing Business over the Internet
Earning the trust of online customers is vital for the success of any company that requires sensitive data to be transferred over the internet. With VeriSign you can put...
Company: VeriSign
Date: September 2008 |
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Interactive Media: The New Golden Goose Of Branding?
Interactive medias can offer marketers opportunities in different fields: in advertising to start with, but also in creating customer-centric brand experiences, real time...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Kappa's Brilliant Renaissance
For those who have a walk along the crowded street of Shanghai, or any another Chinese city, they cannot help but notice that the distinctive "Omini" logo that Kappa prin...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Brands At Labbrand - Market And Consumers Insight
The holistic branding model gives a unique perspective as to how the results from both reactive and proactive research can be combined and balanced. Branding strategies c...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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Star Power
If it is true that a growing number of people can afford luxury goods in the PRC, it is also true that the fight for a share of the consumers is becoming increasingly fie...
Company: LABBRAND China Consulting
Date: September 2008 |
LABBRAND China Consulting |
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How To Develop An Online Brand
Blogs are great platform to communicate with your target visitors, provide them latest news and updates about your company, getting valuable comments from users to improv...
Company: Associated Content
Date: September 2008 |
Associated Content |
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How To Use Online Communities To Support Your Brand
Because brand imaging and recognition are even more critical in nowadays' world of "Citizen Marketers," organizations nowadays are challenged to create alternative channe...
Company: Associated Content
Date: September 2008 |
Associated Content |
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Evolution Of Online Marketing And Branding
As the web developed and general people started participating in bigger number, marketers found a better way to directly communicate with the target audience. And sometim...
Company: Associated Content
Date: September 2008 |
Associated Content |
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Webcast: How Google uses Google Sites (and other Google Apps) to launch its products
Google Apps is a whole new way to work. It's about teamwork, it's about information-sharing, and it's about working smarter. Find out how high-performing Google teams u...
Company: Google
Date: September 2008 |
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How to Deliver Webinars on a Budget
You don't need a corporate marketing department and thousands of dollars to put on effective Webinars.
View this on-demand Webinar to learn the basics of Webin...
Company: Citrix Online
Date: September 2008 |
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What Is Branding?
Successful branding depends on the ability of the brand manager to understand how their brand is performing in each of these dimensions in relation to its consumers, empl...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Chinese Brands Seek Respect In The International Market
Chinese companies have been growing in volume for the past twenty years or so at a never seen before pace but their products have generally lacked a proper brand strategy...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Co-Branding, A 1+1>2 Formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca ...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Painting Brands With Color
Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characterist...
Company: LABBRAND China Consulting
Date: July 2008 |
LABBRAND China Consulting |
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Effective Customer Experience Management
Companies of all sizes are increasingly more concerned about the overall effectiveness of their online business. Much can be learned from the traditional Web analytics, ...
Company: BNET
Date: July 2008 |
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Make Customer Experience a Cornerstone of Your Revenue Strategy
View this BNET Webcast to hear industry expert Jeffery Tarter, Executive Director of the Association of Support Professionals (ASP), share how leading compa...
Company: Citrix Online
Date: July 2008 |
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5 Hidden Benefits Of Designing It Yourself
These days, Do-It-Yourself (DIY) is everywhere, invading industry after industry. So if you're weighing the pros and cons of designing your branding materials yourself in...
Company: Entrepreneur Media
Date: June 2008 |
Entrepreneur Media |
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Developing a Digital Roadmap for Your Brand
This white paper is designed to outline a process for developing a digital strategy or "Roadmap" for a brand. The goal is to combat the tendency for some marketers to app...
Company: Catalyst SF
Date: June 2008 |
Catalyst SF |
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Webcast: Optimizing Online Customer Interactions
There was a time when a simple check-the-box approach to online sales and service was enough to satisfy a consumer-driven Internet audience -- but those days are over. Wi...
Company: BNET
Date: May 2008 |
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Brands At Labbrand - Labbrand Reveals The Hidden Dimensions Of Brands
Brands such as Mercedes Benz, Coca Cola and Nike to name a few, have all been integrated into people's daily lives and become synonyms for luxury, refreshment and healthy...
Company: LABBRAND China Consulting
Date: May 2008 |
LABBRAND China Consulting |
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