White Paper Enterprise and Web 2.0 application support in a modern mainframe environment See how IBM WebSphere Portal software can help you develop a Web presence based on individual needs while unlocking value for customers and employees.

Tags: Channel Management, Web, Servers, Marketing, Mainframes

Sponsored by: IBM
Date: December 2008
IBM
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White Paper It's All About the Salesperson: Taking Advantage of Web 2.0 Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable...

Tags: Advertising & Promotion, Web, Social Networking, Sales Strategy, Sales Force Management

Sponsored by: Oracle
Date: August 2008
Oracle
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend...

Tags: Online Collaboration, Sales, Sales Force Management, Sales Strategy

Sponsored by: Oracle
Date: August 2008
Oracle
White Paper CRM and Social Networking: Engaging the Social Customer Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the...

Tags: Advertising & Promotion, CRM, Marketing, Network, Online Communications

Sponsored by: Microsoft
Date: July 2009
Microsoft
White Paper What's New in VMware vSphere 4: Virtual Networking VMware vSphere introduces a number of new features and capabilities to virtual networking under VMwareŽ vNetwork. vNetwork is the new name to describe the collection...

Tags: Global Knowledge, Hardware, Network, Networking, Virtualization

Sponsored by: Global Knowledge
Date: September 2009
Global Knowledge
White Paper Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects...

Tags: Channel Management, CIO, Internet, Marketing, Web

Sponsored by: IBM
Date: January 2009
IBM
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White Paper Security Threat Report: July 2009 update 2009 has proven malware attacks are continuing to broaden. While the number of web-based attacks outweighs the attacks through email, financially-motivated cybercriminals are turning their...

Tags: Advertising & Promotion, Spyware, Adware & Malware, Sophos Plc., Social Networking, Security

Sponsored by: Sophos
Date: July 2009
Sophos
White Paper The Best of Both Worlds: How to Effectively Leverage Social Media Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language...

Tags: Citrix Systems Inc., Social Media

Sponsored by: Citrix Online
Date: September 2009
Citrix Online
Case Study Friendster Scales-Out With MySQL Network: Social Networking Site Handles Over One Billion Database Queries Per Day Helping 17 million people stay in touch with their friends and make new connections with others is a big job. However, as the largest social...

Tags: Advertising & Promotion, Social Networking, Open Source, Online Communications, Network

Company: MySQL
MySQL
White Paper Evolution Towards Converged Services and Networks Research has shown that end-user behavior is rapidly changing due to globalization, the increased value placed on individuality, emerging tribalism, new patterns of social networking...

Tags: Convergence, Ericsson Inc., Globalization, Management, Network

Company: Ericsson
Date: April 2005
Ericsson
Webcast Webcast: Innovating Around Social Search Yahoo's Chief Information Officer, Lars Rabbe, works in a competitive and rapidly-changing market where new ideas can affect millions of users. His current challenge: innovating...

Tags: Advertising & Promotion, Web 2.0, Strategy, Social Search, Social Networking

Company: ZDNet
ZDNet
White Paper Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying...

Tags: Best Practice, Customer Satisfaction, Online Support, Online Support Community

Company: Lithium
Lithium
Case Study Understanding Influence, and Making It Work For You: A CNET Networks Study Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness...

Tags: CNET Networks Inc., Marketing, Marketing Research

Company: CNET Networks
CNET Networks
Case Study Microsoft Technologies Help MySpace Stay Ahead of Skyrocketing Growth The numbers are astonishing: MySpace has the second-highest traffic of all sites on the Web, with an estimated 38 million unique visits per month. More...

Tags: Advertising & Promotion, Social Networking, Operating Systems, Online Communications, MySpace

Company: Microsoft
Microsoft
Case Study Bebo, Inc. Expands Capacity to Manage Rapid Growth Bebo, Inc. is a social networking Web site that allows members to connect with others who share similar interests - such as music, college affiliations,...

Tags: Bebo, Bebo Inc., Human Resources, Management, Oracle Corp.

Company: Oracle
Oracle
White Paper Diasporas And Domestic Entrepreneurs: Evidence From The Indian Software Industry This paper explores the importance of cross-border social networks for entrepreneurship in developing countries by examining ties between the Indian expatriate community and local entrepreneurs...

Tags: Entrepreneur, Entrepreneurship, Harvard College, Management, Network

Company: President and Fellows of Harvard College
Date: June 2007
President and Fellows of Harvard College
White Paper An Exploration On Mobile Social Networking: Dodgeball As A Case In Point With the evolution of the mobile platform and the rapid adoption of mobile devices such as cell phones and other handheld devices, social networks, which...

Tags: Advertising & Promotion, Marketing, Mobile, Mobile Platform, Mobile Social Network

Company: Polytechnic University
Date: June 2006
Polytechnic University
White Paper Innovation In Marketing: Customer Insight At The Core Marketers see deep customer insight as a core process that can drive innovation in an organization. Translating this insight into innovation also requires having organizational...

Tags: B2B, Strategy, Risk, Marketing, Management

Company: York University
Date: October 2006
York University
White Paper InterestMap: Harvesting Social Network Profiles For Recommendations This paper explores how one can build models of people outside of narrow application domains, by capturing the traces they leave on the Web, and...

Tags: Advertising & Promotion, Interest, Marketing, Network, Networking

Company: Massachusetts Institute of Technology
Date: January 2005
Massachusetts Institute of Technology
White Paper Maximizing The Spread Of Influence Through A Social Network Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion...

Tags: Advertising & Promotion, Cornell University, Marketing, Network, Networking

Company: Cornell University
Cornell University
White Paper Social Network Approach To Understand The Ethnic Economy: A Theoretical Discourse This paper suggests how social network analysis, in contrast to looking at physical space, can be used to trace the social and economic location of...

Tags: Advertising & Promotion, Theory, Social Networking, Social Network Analysis, Online Communications

Company: University of Toronto
Date: October 2006
University of Toronto
White Paper Behavior Of An Evolving Business Network In A Social Network The authors investigated the recruitment dynamics of MultiLevel Marketing (MLM) as it evolves under a real-social network. Agent-based modeling was used to simulate the business...

Tags: Advertising & Promotion, Agent, Business Operations, Marketing, Network

Company: University of the Philippines
Date: October 2004
University of the Philippines
White Paper The Use Of Social Network Analysis In Innovation Research: A Literature Review The purpose of this paper is to review the innovation research literature which has made an explicit use of social network analysis methodology in order...

Tags: Advertising & Promotion, Analysis, Analysis Methodology, Innovation, Marketing

Company: Lund University
Date: January 2005
Lund University
White Paper E-mail May Not Reflect The Social Network This paper aims to demonstrate that ties obtained by mining e-mails archives do not necessarily provide a complete and realistic approximation of interactions by other...

Tags: E-mail, Media, Network, Networking, Online Communications

Company: Massachusetts Institute of Technology
Date: May 2006
Massachusetts Institute of Technology
White Paper Making Invisible Work Visible: Using Social Network Analysis To Support Strategic Collaboration With efforts to de-layer organizations and reduce functional boundaries, coordination and work of importance increasingly occur through networks of informal relations rather than channels tightly...

Tags: Advertising & Promotion, Software, Social Networking, Online Communications, Network

Company: University of Virginia
Date: December 2004
University of Virginia
White Paper Maximizing Cascades In Social Networks: An Overview Cascades are a network phenomenon in which small local shocks can result in wide-spread fads, strikes, innovations, or power failures. Determining which initial shocks will...

Tags: Advertising & Promotion, Cascades, Marketing, Network, Networking

Company: University of Massachusetts
Date: May 2005
University of Massachusetts
White Paper Leveraging Social Networks To Motivate Individuals To Reduce Their Ecological Footprints What role can social networking websites play in supporting large-scale group action and change? The authors are proposing to explore their use in supporting individual...

Tags: Advertising & Promotion, Marketing, Network, Online Communications, Social Networking

Company: Carnegie Mellon University
Date: September 2006
Carnegie Mellon University
White Paper Technology Competition On Social Networks - Paradoxes And Resolution Competition of incompatible technologies can lead to outcomes where more than one technology takes a significant share of the market. Instant messengers are one such...

Tags: Advertising & Promotion, Social Networking, Paradox, Online Communications, Network

Company: University of Arizona
Date: August 2006
University of Arizona
White Paper Social Networking And Individual Outcomes: Individual Decisions And Market Context This paper examines social interactions when social networking is endogenous. It employs a linear-quadratic model that accommodates contextual effects, and endogenous local inter-actions, that is...

Tags: Advertising & Promotion, Social Networking, Real Estate, Online Communications, Networking

Company: Tufts University
Date: October 2005
Tufts University
Presentation Make Extra Money Online Monthly This presentation explains how to make extra money online monthly.

Tags: Monthly, SlideShare

Company: SlideShare
SlideShare
Presentation eAdvocacy This presentation explains the eAdvocacy.

Tags: Presentation, SlideShare

Company: SlideShare
SlideShare
Presentation The Social Life Of Second Life: An Analysis Of The Networks Of A Virtual World This presentation explains the analysis of the networks of a virtual world.

Tags: Analysis, Network, Second Life, SlideShare, Virtual World

Company: SlideShare
Date: April 2007
SlideShare
Presentation Virtual Warmth: From Hypertext To Multi Dimensional This presentation explains the virtual warmth from hypertext to multi dimensional.

Tags: Presentation, SlideShare

Company: SlideShare
SlideShare
Presentation Can Social Networking Build Your Brand? This presentation explains can social networking build your brand?.

Tags: Advertising & Promotion, Brand, Marketing, Network, Online Communications

Company: SlideShare
Date: March 2007
SlideShare
Presentation Social Networking: Marketing 1:1:Millions This presentation explains social networking.

Tags: Advertising & Promotion, Software, Social Networking, Online Communications, Office Suites

Company: Word of Mouth Marketing Association
Date: May 2007
Word of Mouth Marketing Association
Webcast Are Your Products Open or Closed? How to Respond to the New Openness Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum...

Tags: Advertising & Promotion, Endeca Technologies Inc., Finance, Managerial Accounting, Marketing

Company: Optaros
Date: February 2008
Optaros
White Paper Sales 2.0 - Leveraging Web 2.0 to Sell The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of...

Tags: Genius.com, Internet, Sales, Sales Force Management, Sales Strategy

Company: Genius.com
Date: January 2008
Genius.com
White Paper Innovate Over ERP with Service-Oriented Architecture, Business Process Management, and Enterprise Social Computing In this free white paper, learn how to unlock the hidden potential of Enterprise Resource Planning (ERP) systems to improve agility and responsiveness. Discover...

Tags: BEA Systems Inc., Software, Social Computing, SOA, Service-Oriented Architecture (SOA)

Company: BEA Systems
Date: April 2008
BEA Systems
White Paper Goodbye Viral Marketing, Hello Social Marketing It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting...

Tags: E-mail, E-mail Providers, iMedia Communications, Internet, Marketing

Company: iMedia Communications
Date: November 2007
iMedia Communications
White Paper 5 Landmines Of Social Media Advertising Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company...

Tags: Advertisement, iMedia Communications, Social Media

Company: iMedia Communications
Date: January 2008
iMedia Communications
White Paper Will 'Anarchy' Kill The Web 2.0 Experience? Web 2.0 promises many great things; rampant social networking, content creation and broad-based collaboration. On the tech side, Web 2.0 promises free-for-all access to the...

Tags: Channel Management, iMedia Communications, Internet, Marketing, Web

Company: iMedia Communications
Date: August 2007
iMedia Communications

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