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Live Webcast: Activate Today! Realize ROI with Intel® vPro Technology and Microsoft System Configuration Manager
Realize significant ROI savings-and recoup your investment in as little as 10 months-by activating your PCs with these proven technology solutions....
Sponsored by: Intel
Date: May 2009 |
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IBM Government 2020 Paper
Read how six evolving global drivers will impact the future of state, local and federal governments, and learn how to create a plan to be better prepared to address the r...
Company: IBM
Date: June 2009 |
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Accenture, Avanade And Microsoft Announce Multi-Channel Retail Initiative
The greater integration with the consumer will enable retailers to cut costs and improve customer service by providing tighter integration between the in-store or online ...
Company: Accenture
Date: January 2009 |
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Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns are in store
Consumer advocates are potent allies to becoming a successful online retailer. By turning more of your consumers into advocates, your business can achieve a better bottom...
Company: IBM
Date: April 2008 |
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E-Retail: More Profitable Websites
The sad truth of being an e-retailer is that one can never rest on the laurels. Even as one improve the site and thrill customers, their expectations will rise to meet th...
Company: iMedia Communications
Date: January 2008 |
iMedia Communications |
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Adverts That Work
The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of wo...
Company: Amicable Business Coaching
Date: December 2007 |
Amicable Business Coaching |
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The end of advertising as we know it
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, IBM sees four change drivers shifting control within the industry. Find out more by ...
Company: IBM
Date: November 2007 |
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How To Extract Value From Consumers - Great Affiliate Marketing For Retailers
This paper explains affiliate marketing like: Return On Investment (ROI) is king; working with your affiliate partners; providing best in class search marketing tools; th...
Company: iMedia Communications
Date: August 2007 |
iMedia Communications |
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RetailÆs Marketing Management Challenge
As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving st...
Company: MarketingProfs
Date: July 2006 |
MarketingProfs |
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dm-drogerie breaks through the performance barrier with DS8100
dm-drogerie needed to respond to the need for faster business intelligence while reducing costs. The company implemented an IBM TotalStorage DS8100 storage system linked ...
Company: IBM
Date: January 2006 |
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Retail Solutions: Technology Innovation That Matters
Trends in the retail industry are creating a marketplace of extremes. Consumers at one end of the competitive spectrum seek low prices for basic goods. At the other end, ...
Company: IBM
Date: January 2006 |
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Gartner's Magic Quadrant for Product Information Management
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PI...
Company: IBM
Date: December 2005 |
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IBM invites you to explore the power of Dynamic Digital Merchandising
Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the...
Company: IBM
Date: September 2005 |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping ...
Company: IBM
Date: July 2005 |
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Benefits of Dynamics Signage in Higher Education
Dynamic Signage is the intelligent networking of large format display devices to broadcast advertising or informational content. This paper describes implementing the dyn...
Company: NEC
Date: June 2005 |
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Changing Food Retail Sector in Korea: Consequences for Consumer, Producer, and Trade of Agriculture
Traditionally, Korean food market was the wholesalers' market. With huge financial capacity and organizing power, wholesalers have executed dominant power in the food mar...
Company: Korea Rural Economic Institute (KREI)
Date: May 2005 |
Korea Rural Economic Institute (KREI) |
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To Spend or Not to Spend: A New Approach to Advertising and Promotions
Trying to outshout the competition in an environment that is increasingly cluttered and expensive can lead to frustration and low returns. Managers can increase returns i...
Company: The Boston Consulting Group
Date: April 2005 |
The Boston Consulting Group |
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Why Reponsiveness to Retail Promotions Varies Across Retailers
Retailers have long relied on three types of promotional tools to sell their products: temporary price cuts, feature advertisements, and in-store displays. A new study no...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
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Dare to Compare
Comparison-shopping websites are a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information i...
Company: Entrepreneur.com
Date: January 2005 |
Entrepreneur.com |
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Converting Trade Spending Into Investment
Trade spending-money that manufacturers give to retailers for support in marketing their products stands at an all-time high for consumer goods companies everywhere, desp...
Company: The Boston Consulting Group
Date: October 2004 |
The Boston Consulting Group |
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SAP and Sony Team Up to Keep Ahead in Competitive Retail Market
As the leading electronic and computer products solutions provider for Canadian consumers and businesses, Sony of Canada has long been a forerunner of innovation. Rapid p...
Company: SAP
Date: September 2004 |
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Some Alternative Marketing Strategies For Beef Producers
This paper provides a market analysis for smaller scale beef producers, particularly producers that may be interested in forming a cooperative or other type of marketing ...
Company: Michigan State University
Date: September 2004 |
Michigan State University |
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Working With Retail Buyers: Information for Farmers Who Are Considering Selling Their Products Through Retail Stores
This paper provides background information for farmers who are considering selling their products through retail stores. It may also help farmers already working with ret...
Company: University of Wisconsin
Date: August 2004 |
University of Wisconsin |
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Retail Web Site Real Estate: The Path to Value
Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g., pages and ...
Company: Omniture
Date: July 2004 |
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Spotmedia Introduces New Approach to Retail Advertising and Communications With the Initiation of Digital Signage for Azizia-Panda Supermarkets in Saudi Arabia
Azizia-Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channe...
Company: Scala
Date: July 2004 |
Scala |
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The Retail Divide: Leadership in a World of Extremes
Slowly but surely, market forces are leading to a global consumer marketplace that will look radically different in 2010 than it does today. The fundamental challenge for...
Company: IBM
Date: July 2004 |
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Optimal Selling Strategies in Online Auctions: Optimizing Starting Bids, Reserve and Buy-It-Now Prices
An increasing number of transactions in online auctions now take place from Businesses to Consumers, as opposed to the traditional view of a Consumer to Consumer. This pa...
Company: Carnegie Mellon University
Date: June 2004 |
Carnegie Mellon University |
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Help Improve Efficiencies and Reduce Costs. Become an on Demand Business: IBM Software Solutions for the Retail Industry
From merchandise management and inventory control to e-commerce, collaboration and point-of-sale systems, software solutions from IBM can integrate all the business proce...
Company: IBM
Date: May 2004 |
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Direct and Indirect Effects of Retail Promotions
In this paper, the authors' measure complementary effects of retail promotions for a large number of product pairs. For this, the authors' make use of market basket analy...
Company: Ghent University
Date: November 2003 |
Ghent University |
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Pushing product: Is in-store promotion effective?
Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time...
Company: Interbrand
Date: July 2003 |
Interbrand |
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Cross-Training
Customers decide where, when and how they want to shop. But unlike the old days, when each marketing channel might take a different approach and in-house groups maintaine...
Company: Entrepreneur.com
Date: July 2003 |
Entrepreneur.com |
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Gift Certificate Sales Leap Ahead by 415%
This case study introduces a new method for sale promotion known as Gift Certificate, Gift Certificates are a wonderful way to add to your sales, especially around the ho...
Company: Give To Get Marketing
Date: January 2003 |
Give To Get Marketing |
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Article on Retail
"In the world of retail there is no room for complacency. Subtle shifts in customer perceptions, customer needs, and trade areas can have serious repercussions on your bu...
Company: MRSI (Marketing Research Services)
Date: January 2003 |
MRSI (Marketing Research Services) |
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promotion - sales promotion
A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may include an advertising campaign, incre...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Small Business Marketing: Planning A Retail Advertising Program
Advertising is not merely an element of business expense; it is an investment in building sales. The future growth of a business will be influenced by the ability to plan...
Company: BizMove.com
Date: January 2003 |
BizMove.com |
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The State of Retailing Online
Online retail sales are expected to grow 26 percent in 2003 to $96 billion, with seven product categories poised for more than 40 percent growth in 2003.
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Company: retailindustry
Date: January 2003 |
retailindustry |
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Banner Advertising as a Customer Retention Tool in Customer-Relationship Management
One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "custom...
Company: Social Science Electronic Publishing
Date: January 2003 |
Social Science Electronic Publishing |
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Increasing Market Leadership With Step-By-Step Communication
Wella used a multi-step approach on its existing brand relationships to leverage even stronger, longer-lasting relationships with its trade customers. In October 1998, ha...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Internet Power Triangle
In most revolutions, somebody loses. So, one would expect that in the current business revolution that has been incited by the Internet, some companies are bound to be on...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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On Store Format, Category Space Allocation, and Opportunities for Micromarketing
This paper examines the impact of store format on the benefits that retailers can obtain from micromarketing strategies. Retail chains adopting a micromarketing strategy,...
Company: University of Antwerp
Date: November 2002 |
University of Antwerp |
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'Tis the Season for Business Gift-Giving
Gift-giving is an excellent way to make a personal connection with customers or clients, and it can play a strong role in building long-term relationships. The cost of a ...
Company: Entrepreneur.com
Date: November 2002 |
Entrepreneur.com |
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