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Whitepaper: Fast, Reliable Data protection from Dell and CommVault
Overcome the challenges of increasing data growth with a disk-based backup and recovery solution offering integrated de-duplication technology.
Sponsored by: Dell EqualLogic
Date: November 2009 |
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Create new value from System z assets, reduce costs with Web technology
"Executive Update: IBM System z and Web 2.0 deliver value together. This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software...
Sponsored by: IBM
Date: November 2008 |
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Data Warehousing with DB2 for System z
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z®...
Sponsored by: IBM
Date: December 2008 |
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System z software working in harmony for today and tomorrows SOA enterprise : How WebSphere, DB2, CICS, IMS and WMQ interoperate
Learn why three IBM clients have chosen the reliability, availability, scalability and security that a CICS Transactional Server can provide when combined with IBM middleware...
Sponsored by: IBM
Date: March 2008 |
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Find cost-effective solutions to help your business stay up and running
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll...
Sponsored by: IBM
Date: July 2009 |
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IDC ROI Calculator for IBM Tivoli Netcool
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM®...
Sponsored by: IBM
Date: August 2009 |
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Work Smarter with Telephony Integration and Unified Communications and Collaboration Solutions from IBM
In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing...
Sponsored by: IBM
Date: October 2009 |
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UC2 Software: Reduce Cost and Unleash Collaborative Power
In 2009 you can immediately help reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners...
Sponsored by: IBM
Date: January 2009 |
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Accelerate Your Cloud Implementation with IBM CloudBurst and Intel Xeon Processors
Do you need to determine where to start your cloud deployment and provide immediate ROI? IBM CloudBurst(tm) is a pre-integrated solution that allows you to...
Sponsored by: IBM
Date: October 2009 |
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Consolidate Management Software and Reduce Cost
Organizations are feeling the pressure of economic uncertainty—directly in their own financial statements, with their business partners and customers and through the constant barrage of...
Sponsored by: IBM
Date: July 2009 |
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European Retail/Wholesale Market Development
The aim of this article is to draw a picture of the Western European retail and wholesale sectors, analyzing the economic trends driving the market....
Company: retailsolutionsonline
Date: August 2002 |
retailsolutionsonline |
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Retail Technology
This article explains about retail technology. The retail sector is undergoing a number of technology-driven revolutions, which have yet to run their course. Read on...
Company: retailsolutionsonline
Date: January 2001 |
retailsolutionsonline |
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Catalog Sales Growth Continues to Outpace Overall Retail Growth
This article says that catalog sales continue to increase at more than twice the rate of overall retail growth, according to a study released today...
Company: retailindustry
Date: June 2001 |
retailindustry |
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Gift Certificate Sales Leap Ahead by 415%
This case study introduces a new method for sale promotion known as Gift Certificate, Gift Certificates are a wonderful way to add to your sales,...
Company: Give To Get Marketing
Date: January 2003 |
Give To Get Marketing |
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Pushing product: Is in-store promotion effective?
Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time- when...
Company: Interbrand
Date: July 2003 |
Interbrand |
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Profiting From Seasonal Coupons And Hot Deals!
This article focuses on retail advertising where scheme like seasonal coupons is used to increase the sales. Now is a great time to increase...
Company: Jupitermedia
Date: June 2001 |
Jupitermedia |
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Article on Retail
"In the world of retail there is no room for complacency. Subtle shifts in customer perceptions, customer needs, and trade areas can have serious repercussions...
Company: MRSI (Marketing Research Services)
Date: January 2003 |
MRSI (Marketing Research Services) |
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promotion - sales promotion
A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Successful Local Retail Advertising Strategies This article is about the Successful Local Retail Advertising Strategy. Successful Local Retailers use following Advertising Strategies like Strong Positioning Image –USP... Company: charleswarner.us | charleswarner.us |
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Small Business Marketing: Planning A Retail Advertising Program
Advertising is not merely an element of business expense; it is an investment in building sales. The future growth of a business will be influenced...
Company: BizMove.com
Date: January 2003 |
BizMove.com |
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Retail's new realities
This article is about the media of advertising that is used for promotion. It defines a statement “MEDIA MAKE IT HAPPEN”. It ...
Company: naa.org
Date: January 1998 |
naa.org |
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The State of Retailing Online
Online retail sales are expected to grow 26 percent in 2003 to $96 billion, with seven product categories poised for more than 40 percent growth...
Company: retailindustry
Date: January 2003 |
retailindustry |
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Customer Retention In On-Line Retail
This article focuses on the success factors for on-line retail and on the possible web-site features that can support these success factors. On-line retail can...
Company: Contact Solutions
Date: May 2002 |
Contact Solutions |
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Banner Advertising as a Customer Retention Tool in Customer-Relationship Management
One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to...
Company: Social Science Electronic Publishing
Date: January 2003 |
Social Science Electronic Publishing |
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Increasing Market Leadership With Step-By-Step Communication
Wella used a multi-step approach on its existing brand relationships to leverage even stronger, longer-lasting relationships with its trade customers. In October 1998, hair salon...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Internet Power Triangle
In most revolutions, somebody loses. So, one would expect that in the current business revolution that has been incited by the Internet, some companies are...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Why Reponsiveness to Retail Promotions Varies Across Retailers
Retailers have long relied on three types of promotional tools to sell their products: temporary price cuts, feature advertisements, and in-store displays. A new study...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
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On Store Format, Category Space Allocation, and Opportunities for Micromarketing
This paper examines the impact of store format on the benefits that retailers can obtain from micromarketing strategies. Retail chains adopting a micromarketing strategy, tailor...
Company: University of Antwerp
Date: November 2002 |
University of Antwerp |
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Winning the Online Consumer: The Challenge of Raised Expectations
Despite the demise of a number of dot-com sites, consumers' enthusiasm for online shopping is increasing. While they are spending more, online consumers are also...
Company: The Boston Consulting Group
Date: June 2001 |
The Boston Consulting Group |
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The Multichannel Consumer: The Need to Integrate Online and Offline Channels in Europe
A rapidly growing number of European consumers indicate that they want to be able to use the Internet in conjunction with offline channels in selecting...
Company: The Boston Consulting Group
Date: July 2001 |
The Boston Consulting Group |
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Targeting High-Value Customers: The Key to Profitability in Multichannel Retailing
The troubled economy hasn't so much discouraged consumers from shopping as it has made them more careful shoppers. Today's multi-channel consumer often browses online before...
Company: The Boston Consulting Group
Date: November 2001 |
The Boston Consulting Group |
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Sparking Connections: Best Practice In Customer Relationships And Retail Marketing
The study into customer relationships and retail marketing reported in this paper set out to capture a true picture of the capabilities of electric utilities...
Company: The Boston Consulting Group
Date: August 2001 |
The Boston Consulting Group |
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To Spend or Not to Spend: A New Approach to Advertising and Promotions
Trying to outshout the competition in an environment that is increasingly cluttered and expensive can lead to frustration and low returns. Managers can increase returns...
Company: The Boston Consulting Group
Date: April 2005 |
The Boston Consulting Group |
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Converting Trade Spending Into Investment
Trade spending-money that manufacturers give to retailers for support in marketing their products stands at an all-time high for consumer goods companies everywhere, despite a...
Company: The Boston Consulting Group
Date: October 2004 |
The Boston Consulting Group |
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A Holistic Approach to Trade Spending
Trade spending, the financial deals that manufacturers offer retailers to market their products, stands at an all-time high for consumer goods companies, despite their lack...
Company: The Boston Consulting Group
Date: October 2001 |
The Boston Consulting Group |
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Retail Web Site Real Estate: The Path to Value
Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g.,...
Company: Omniture
Date: July 2004 |
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The Conversion Funnel & Persuasion Architecture: How to Continually Fine-tune Your Site to Deliver Superior Results If there is one metric that nearly all marketers keep an eye on, it is the conversion rate. While the concept of conversion differs by... Company: Omniture |
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Help Improve Efficiencies and Reduce Costs. Become an on Demand Business: IBM Software Solutions for the Retail Industry
From merchandise management and inventory control to e-commerce, collaboration and point-of-sale systems, software solutions from IBM can integrate all the business processes within and beyond...
Company: IBM
Date: May 2004 |
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Grab Your Share of Untold Amounts of Advertising Dollars If one advertises in any way, the following information could show them how to find and utilize untold advertising dollars they may not be aware... Company: Concept Marketing Group | Concept Marketing Group |
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Benefits of Dynamics Signage in Higher Education
Dynamic Signage is the intelligent networking of large format display devices to broadcast advertising or informational content. This paper describes implementing the dynamic signage in...
Company: NEC
Date: June 2005 |
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Spotmedia Introduces New Approach to Retail Advertising and Communications With the Initiation of Digital Signage for Azizia-Panda Supermarkets in Saudi Arabia
Azizia-Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store...
Company: Scala
Date: July 2004 |
Scala |
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