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The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.
Sponsored by: CA XOsoft
Date: November 2009 |
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- Showing items 41-80 of 166
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Publicity is High-Yield Investment For Businesses
The amount of money one has to spend on advertising doesn't come close to the multi-million dollar ad budgets of large corporations. But even if...
Company: Youngstown Publishing Company
Date: May 2000 |
Youngstown Publishing Company |
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How Not To Get Your News In Print
There are public relations professionals with whom it's a pleasure to interact. There are also public relations flacks who apparently have managed to convince unsuspecting...
Company: Youngstown Publishing Company
Date: January 2003 |
Youngstown Publishing Company |
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7 Tips for Attracting New Customers with Small Space Ads
This article explains the 7 tips for attracting new customers with small space ads. It elaborates how advertising in a publication targets a group and...
Company: Give To Get Marketing
Date: January 2003 |
Give To Get Marketing |
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13 Platinum Ideas for Better Advertising Headlines
The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the...
Company: ROCKINGHAM*JUTKINS*marketing
Date: January 2003 |
ROCKINGHAM*JUTKINS*marketing |
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Getting The Most From Bingo Leads
Bingo leads: those lists and sticky labels receive from magazines that carry advertising. Many salespeople consider these "leads" worthless, giving them little attention. Too bad,...
Company: SeaBird Associates
Date: January 2003 |
SeaBird Associates |
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Increasing Your Ad Response
The article suggests various ways of increasing ones ad response rate. The process of writing every ad starts exactly the same way: Write your objective...
Company: Patentcafe.com
Date: January 2003 |
Patentcafe.com |
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The Bigger Picture - Free Vs. Paid Advertising
The article discusses the issue that all online marketers need to understand. When it comes to making lots of money, all that really matters is...
Company: ProfitJump.com
Date: January 2003 |
ProfitJump.com |
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Killer Copy: Words That Are Like Magnets To Money Copywriting
Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even...
Company: ProfitJump.com
Date: January 2003 |
ProfitJump.com |
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How To Instantly Double The Response Of Any Ad, Letter Or Web Promotion
Masters of marketing know a secret that most business people don't. The first words... in any letter, ad or Web page. The words that make...
Company: ProfitJump.com
Date: January 2003 |
ProfitJump.com |
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Marketing To And Through The Media
Publicity is the most powerful advertising tool as it is more impactful, more far-reaching, and far more credible than advertising but it is one that...
Company: ProfitJump.com
Date: January 2003 |
ProfitJump.com |
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On Target Advertising: Ads that Sell
A very important question, which arises every time, is what makes a good advertisement. This debate has never been settled and is obvious to anyone...
Company: Bob Bly Copywriter
Date: January 2003 |
Bob Bly Copywriter |
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How To Write Catalog Copy That Sells
It is very essential that catalog copy writing take place correctly. This is very essential for the organization as a whole. This article provides six...
Company: Bob Bly Copywriter
Date: January 2003 |
Bob Bly Copywriter |
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How Web Advertising Resembles Print Advertising
In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of...
Company: NewEntrepreneur.com
Date: January 2003 |
NewEntrepreneur.com |
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Recession Spending: Ad Cutbacks Don’t Always Make Sense
If a recession continues, or if management believes it will occur, many company managers will slash their advertising and promotional budgets – again – as...
Company: B2Badvertising.org
Date: January 2003 |
B2Badvertising.org |
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How To Write An Effective Advertisement Copy
Great copywriting is about knowing who the prospect is, what they need, what they really want, and how the product will give it to them....
Company: Kris Mills
Date: January 2003 |
Kris Mills |
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How To Make Print Ads Work
From the executive summary: 'It takes something special to make an ad cut through to stop people scanning and pay attention. High impact visuals are...
Company: MarketingProfs
Date: February 2004 |
MarketingProfs |
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16 Proven Techniques For Generating More High-Quality Sales Leads With Print Advertising
An important goal of advertising is to generate sales leads for salespeople, representatives, distributors, or resellers. There are various ways to generate sales leads. The...
Company: SalesVantage.com
Date: January 2003 |
SalesVantage.com |
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Creative Collateral
In many companies, sales collateral is one of those things that just seem to happen. You produce a new product, so you produce a new...
Company: Customer Manufacturing Group
Date: October 2001 |
Customer Manufacturing Group |
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Efficient ways to deliver compelling messages that drive sales
Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create,...
Company: IBM
Date: February 2004 |
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What Effect Is the Internet Having on Printed Yellow Pages Advertising As advertisers continue to spend hundreds or thousands of dollars every month to advertise to the offline world, they want to know what effect the... Company: Concept Marketing Group | Concept Marketing Group |
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Best Practice: The Principles of Effective Advertising for Dotcoms - Insights Into 10 of the World's Most Successful Advertising Campaigns for Dotcoms
Many advertising agencies have demonstrated their inability to lead new economy clients through this necessary strategic thinking process and thus help them to achieve business...
Company: First The Trousers Then The Shoes
Date: November 2001 |
First The Trousers Then The Shoes |
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Branding 101: An Overview of Branding and Brand Measurement for Online Marketers
Online marketers have traditionally looked at behavioral responses to measure the effectiveness of the medium. As click-through rates have been declining, critics have been reporting...
Company: Millward Brown
Date: April 2001 |
Millward Brown |
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Evaluating Magazine OTS in Cross-Media Advertising Campaigns
While exposure to online advertising may be measured directly through observational methods via online surveys, Opportunity-To-See (OTS), "The industry's agreed upon measurement of audience" for...
Company: Millward Brown
Date: December 2005 |
Millward Brown |
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An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis
Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of...
Company: University of Texas
Date: December 2005 |
University of Texas |
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Challenges of the Future: The Rebirth of Small Independent Retail in America
This paper is about changing times and new possibilities. It explores the evolving nature of small independent retail in the United States and documents how...
Company: National Retail Federation
Date: April 2005 |
National Retail Federation |
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DTC Advertising: Success or Failure?
Since restrictions on Direct-To-Consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon...
Company: Decision Analyst
Date: May 2003 |
Decision Analyst |
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Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?
In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict...
Company: Roy Morgan Research
Date: October 2005 |
Roy Morgan Research |
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Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Humorous, warm and rational television and print advertisements are tested in similar television and print contexts. The impact of ad style/context style congruency and context...
Company: Ghent University
Date: December 2002 |
Ghent University |
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Self-Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration
This paper contrasts narrative self-referencing with non-narrative (analytical) self-referencing. The paper proposes that narrative self-referencing persuades through transportation, where people become absorbed in a story,...
Company: Vanderbilt University
Date: September 2005 |
Vanderbilt University |
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Direct-to-Consumer Prescription Drug Advertising: Understanding Its Consequences
Since 1985, when the FDA lifted the ban on Direct-To-Consumer (DTC) prescription drug advertising, advertising spending by the pharmaceutical industry has increased tremendously. The dramatic...
Company: University of Georgia
Date: January 2003 |
University of Georgia |
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Analysis of Security Vulnerabilities in the Movie Production and Distribution Process
Unauthorized copying of movies is a major concern for the motion picture industry. While unauthorized copies of movies have been distributed via portable physical media...
Company: Association for Computing Machinery
Date: October 2003 |
Association for Computing Machinery |
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Circulars - A Media of It's Own Or?
The level of circulars distributed for various retailers has increased steadily during the past decade. Even retailers that earlier relied primarily on price and location...
Company: Copenhagen Business School
Date: December 2003 |
Copenhagen Business School |
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Achieving Tobacco Control Policy Goals in Ukraine Via Economic Tools
In case tobacco advertising is banned, cigarette consumption will definitely decline leading to improved public health. Tobacco advertising constitutes a significant share of the total...
Company: Open Society Institute
Date: May 2004 |
Open Society Institute |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...
Company: IBM
Date: July 2005 |
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What You Don't Know About Your Customers' Spending Power Is Costing You: Three Ways to Tap in and Increase Your Marketing ROI
The vast majority of marketers are missing a very key element - Money. Its impact is so profound: Money should rightfully be viewed as the...
Company: IXI
Date: May 2006 |
IXI |
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The China Media Market
China has developed a very careful - some would say brilliant - media strategy to enable the country to learn and embrace the Western magazine...
Company: Magazine Publishers of America
Date: March 2004 |
Magazine Publishers of America |
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SMS Wrks: Marketing and Promotions While new business will certainly be created in wireless space, under the present arrangements, the most obvious area in which SMS may be useful to... Company: IndusMobile | IndusMobile |
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Publicity: The Tightwad Marketing Secret Weapon A person can spend his or her marketing budget buying advertising. Or, the person can use publicity to promote his or her small business in... Company: John Kuraoka | John Kuraoka |
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Advertising Research
Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with...
Company: Decision Analyst
Date: August 2005 |
Decision Analyst |
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Tips for Marketing Your Agency: Which Advertising Medium Is Right for You? With today's fast-paced, competitive society, more and more businesses as relying on the power of marketing to increase brand recognition and elevate their companies into... Company: InsureMe | InsureMe |
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