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White Paper ROI Case Study: GOOGLE APPS - TVR Communications Read how a leading provider of patient entertainment and education solutions realized a 500% ROI by deploying Google Apps....

Tags: Cloud Computing, Google Apps, Google Inc., ROI, TVR Communications

Sponsored by: Google
Date: May 2009
Google
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Showing items 1-40 of 154
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Tools & Templates Letter Requesting Print News Coverage You thing something pretty newsworthy is going on at your company and you want any magazine or newspaper to script story on it. Then use this template as a letter to a ma...

Tags: Best Sample Letters, Letter, Magazine

Company: Best Sample Letters
Date: January 2008
Best Sample Letters
White Paper The end of advertising as we know it Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, IBM sees four change drivers shifting control within the industry. Find out more by ...

Tags: Advertisement, IBM Corp.

Company: IBM
Date: November 2007
IBM
Tools & Templates Advertising Expenditures-Media This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...

Tags: Advertisement, JaxWorks

Company: JaxWorks
Date: September 2007
JaxWorks
Tools & Templates Advertising Expenditures By Media This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...

Tags: Advertisement, Expenditure, JaxWorks, Media

Company: JaxWorks
Date: September 2007
JaxWorks
Case Study To Heighten Your Marketplace Success, Avoid these Three Marketing Sins The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in ...

Tags: HSM, Marketing, Marketing Research

Company: HSM
Date: May 2007
HSM
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White Paper High-Definition Color Printing Technology from OKI Printing Solutions: Breathtaking Output -- Even on Ordinary Office Paper Building on a heritage of color printing innovation, High-Definition (HD) Color Printing technology by OKI Printing Solutions leverages the latest in image rendering to d...

Tags: Document Management, Printing, Printers, Peripherals, Oki Electric Industriy

Company: Oki Electric Industriy
Date: June 2006
Oki Electric Industriy
White Paper Cross Media, Print, And Internet Advertising Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure in...

Tags: Advertisement, Brand, Branding, Internet, Internet Advertising

Company: Ludwig-Maximilians-Universitat Munchen
Date: May 2006
Ludwig-Maximilians-Universitat Munchen
White Paper What You Don't Know About Your Customers' Spending Power Is Costing You: Three Ways to Tap in and Increase Your Marketing ROI The vast majority of marketers are missing a very key element - Money. Its impact is so profound: Money should rightfully be viewed as the fourth dimension of consumer in...

Tags: IXI, Marketing, Marketing Research

Company: IXI
Date: May 2006
IXI
White Paper The Trick to Old-School Advertising Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are rig...

Tags: Advertising & Promotion, Entrepreneur.com Inc., Entrepreneurship, Management, Marketing

Company: Entrepreneur.com
Date: May 2006
Entrepreneur.com
White Paper Put Your Press Release on the Web News releases have forever been recognized as an effective way for a business to get the word out about business developments, product offerings and events. A well-timed ...

Tags: Entrepreneur.com Inc., Entrepreneurship, Management, News Release, Web

Company: Entrepreneur.com
Date: May 2006
Entrepreneur.com
White Paper Playing the Expert Game Generating media coverage isn't easy. This can be especially true for up-and-coming companies. In fact, entrepreneurs are sometimes greeted by reporters with a skeptical ...

Tags: Entrepreneur.com Inc., Entrepreneurship, Game, Management

Company: Entrepreneur.com
Date: April 2006
Entrepreneur.com
White Paper 7 Ways to Milk Your Media Coverage A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the per...

Tags: Corporate Communications, Entrepreneur.com Inc., Entrepreneurship, Management, Marketing

Company: Entrepreneur.com
Date: April 2006
Entrepreneur.com
White Paper Five Characteristics of Highly Successful Advertising Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ad...

Tags: Advertisement, Developer Shed, Small Business

Company: Developer Shed
Date: March 2006
Developer Shed
White Paper 9 Ways to Recycle a Press Release What does a person do with a press releases when the person is done with them? Does the person file them away and forget about them? Or do they just get tossed in the tra...

Tags: Entrepreneur.com Inc., Entrepreneurship, Management, Press Release

Company: Entrepreneur.com
Date: March 2006
Entrepreneur.com
White Paper Crafting a Powerful Press Release So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly worthy of ...

Tags: Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: March 2006
Entrepreneur.com
White Paper Trends in Enterprise Print: Understanding the Cost of Business Communications A critical step in developing an integrated business communication strategy is to establish a highly accessible common repository for core content. The endpoint vision fo...

Tags: Advertising & Promotion, Business Communication, Management, Marketing, Media

Company: Mimeo
Date: March 2006
Mimeo
White Paper How to Gain Business Productivity With Digital Print on Demand In a business climate focused on improving organizational efficiencies and reducing costs, many companies are overlooking a significant cost-savings opportunity: the crea...

Tags: Business Productivity, Cost Savings, Management, Mimeo, Strategic Planning

Company: Mimeo
Date: March 2006
Mimeo
White Paper The Making of a PR Story To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fu...

Tags: Corporate Communications, Entrepreneur.com Inc., Entrepreneurship, Management, Marketing

Company: Entrepreneur.com
Date: March 2006
Entrepreneur.com
White Paper Five Easy Ways to Promote Your Website Advertising and promoting the website can be tough: it appears that there are many different ways to accomplish this task, but most of them take time or money with out gu...

Tags: Developer Shed, Internet, Web Site, Web Site Development, Web Technology

Company: Developer Shed
Date: February 2006
Developer Shed
White Paper What Do You Do if Your Advertisement Doesn't Work? There are a number of things a person can do if he or she wants to know for sure whether advertising works or not. The first of them is to give one's ad a fair chance. Th...

Tags: Advertisement, Developer Shed

Company: Developer Shed
Date: February 2006
Developer Shed
White Paper Common Printing and Advertising Mistakes The advertising world. This is where one will see people taking on different approaches to their advertising, ranging from the silly to the annoying up to the insulting. ...

Tags: Advertisement, Document Management, Enterprise Software, Finance, Managerial Accounting

Company: Zeoh.com
Date: February 2006
Zeoh.com
White Paper Advertising Online Websites Using Traditional Print Ads All websites like to see traffic. But simply advertising so one can attract more people to his or her site actually misses the point. A person will want to draw more pote...

Tags: Advertisement, Developer Shed, Internet, Person, Web Site

Company: Developer Shed
Date: February 2006
Developer Shed
White Paper A Guide to Advertising in the Media The media is a powerful thing - the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of...

Tags: Advertisement, Advertising & Promotion, Developer Shed, Marketing, Media

Company: Developer Shed
Date: January 2006
Developer Shed
White Paper Pixel Advertising: Fad or Trend? Pixel advertising is an innovative marketing concept introduced by 22-year-old Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. The mo...

Tags: Advertisement, Developer Shed, Pixel, Pixel Advertising

Company: Developer Shed
Date: January 2006
Developer Shed
White Paper Newspaper Ads Newspaper advertising has been around longer than any other form of advertising seen today and is still the first kind of advertising that businesses think about doing. T...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management, Newspaper Advertising

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Magazine Ads When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like a person's busine...

Tags: Advertisement, Brand, Branding, Entrepreneur.com Inc., Entrepreneurship

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Coupons Coupons are versatile print ads that entice people to take advantage of a sale, urge them to visit a new location, or reward them for shopping in a store at any time. Res...

Tags: Coupon, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Classified Ads Classified ads certainly have their place in advertising - just look at the back pages of any newspaper or magazine to see how many businesses use them. The classifieds s...

Tags: Advertisement, Classifieds Section, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Evaluating Magazine OTS in Cross-Media Advertising Campaigns While exposure to online advertising may be measured directly through observational methods via online surveys, Opportunity-To-See (OTS), "The industry's agreed upon meas...

Tags: Magazine, Marketing, Marketing Research, Millward Brown, Survey

Company: Millward Brown
Date: December 2005
Millward Brown
White Paper An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of sales caused b...

Tags: Advertisement, Analysis, Media

Company: University of Texas
Date: December 2005
University of Texas
White Paper Take a Stand Magazine advertising allows a person to tell an in-depth story, particularly when full-page and other large-size ad units are employed, and can provide all the informatio...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Magazine Advertising, Management

Company: Entrepreneur.com
Date: November 2005
Entrepreneur.com
White Paper Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs? In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaig...

Tags: Advertisement, Print Advertising, ROI, Roy Morgan Research

Company: Roy Morgan Research
Date: October 2005
Roy Morgan Research
White Paper The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often conta...

Tags: Brochure, Marketing, Marketing Research, Neil Sagebiel

Company: Neil Sagebiel
Date: September 2005
Neil Sagebiel
White Paper Self-Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration This paper contrasts narrative self-referencing with non-narrative (analytical) self-referencing. The paper proposes that narrative self-referencing persuades through tra...

Tags: Advertisement, Elaboration, Transportation, Vanderbilt University

Company: Vanderbilt University
Date: September 2005
Vanderbilt University
White Paper A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the...

Tags: Brochure, Software, Recruitment & Selection, Printing, Managerial Accounting

Company: EzineArticles.com
Date: August 2005
EzineArticles.com
White Paper Advertising Research Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promo...

Tags: Advertisement, Sales Promotion, Sales Force Management, Sales Channel, Sales

Company: Decision Analyst
Date: August 2005
Decision Analyst
White Paper Advertising Tracking The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and...

Tags: Advertisement, Brand, Branding, Marketing, Media Advertising

Company: Decision Analyst
Date: August 2005
Decision Analyst
White Paper Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach company details to something useful. Now, there is "Private useful" like the promotional toothbrush a person uses in the privac...

Tags: EzineArticles.com, Security

Company: EzineArticles.com
Date: July 2005
EzineArticles.com
White Paper 5 Ways to Use Your Business Cards More Effectively Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this paper, the reader will find 5 of the most effective ways...

Tags: Business Card

Company: EzineArticles.com
Date: July 2005
EzineArticles.com
White Paper 8 Ways to Get the Media Buzzing While the benefits of good publicity are obvious, for many busy small-business owners, generating press coverage can be a challenge. What many entrepreneurs don't realize...

Tags: Entrepreneur.com Inc., Entrepreneurship, Management, Media, Small Business

Company: Entrepreneur.com
Date: July 2005
Entrepreneur.com

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