White Paper Improving the Links Between IT and Consumer Service See how listening to customers to identify problems benefits IT, while also helping your entire company drive improvements and seize new opportunities.

Tags: Information Technology, Management, Strategy

Sponsored by: SkillSoft
Date: January 2008
SkillSoft
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White Paper Dell Client Migration and Deployment Services Dell Client Migration and Deployment Services are designed to reduce costs, save deployment time, mitigate risk, and reduce network traffic to ensure a successful migration....

Tags: Dell Computer Corp., Migration

Sponsored by: Dell
Date: January 2007
Dell
White Paper Dell ImageDirect Dell ImageDirect helps to securely create, load, and manage custom images onto the Dell client systems your organization purchases.

Tags: Dell Computer Corp.

Sponsored by: Dell
Date: January 2008
Dell
White Paper Dell Automated Deployment Dell Automated Deployment makes the PC deployment process far easier and more cost-effective than previously possible.

Tags: Dell Automated Deployment, Dell Computer Corp., Desktops, Hardware

Sponsored by: Dell
Date: December 2007
Dell
Presentation Dell Offers Microsoft Consulting Services Dell's Burk Buechler describes how Dell ProConsult provides best practice and in-depth expertise to ensure optimal integration of Microsoft's core technologies to address customer needs....

Tags: Consulting Service, Dell Computer Corp., Microsoft Corp.

Sponsored by: Dell
Date: September 2009
Dell
Case Study Dell on Dell: Under New Management Microsoft® System Center Configuration Manager 2007 helped the IT team recapture lost time and reduce costs by streamlining and automating operating system installation, improving the...

Tags: Asset Management, Business Operations, Dell Computer Corp., Management, Operating Systems

Sponsored by: Dell
Date: September 2009
Dell
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Webcast Dell Talks Microsoft Consulting Services Dell's Burk Buechler describes Dell's Consulting Services for Microsoft.

Tags: Consulting Service, Dell Computer Corp., Microsoft Corp.

Sponsored by: Dell
Date: September 2009
Dell
White Paper Dell Storage and CommVault Simpana Ease Ad Option of Microsoft Windows Server 2008 Migrating data associated with Microsoft® operating systems, applications, and other software can be a challenge administrators overlook when planning system upgrades. Dell™ PowerVault™ and Dell...

Tags: Advertisement, Software, Servers, Operating Systems, Microsoft Windows Server 2008

Sponsored by: Dell
Date: May 2008
Dell
Resource Center Dell Tech Center: Windows Server Virtualization Hyper-V Use the Dell Technology Center to interact with other IT professionals.

Tags: Dell Computer Corp., Hardware, Microsoft Windows, Microsoft Windows Server, Operating Systems

Sponsored by: Dell
Date: August 2009
Dell
Case Study The Sharper Image Case Study This case study focused on the case of the Sharper Image had suffered serious sales declines and was forced to reduce its internal telemarketing...

Tags: Advertising & Promotion, Sharper Image Corp., Sales Strategy, Sales Force Management, Sales

Company: makdirect.net
makdirect.net
Case Study Self Care.com Case Study SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also...

Tags: Home Entertainment, Marketing, Marketing Research, Personal Technology, Tv & Home Theater

Company: makdirect.net
makdirect.net
Case Study The NordicTrack Case Study The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature...

Tags: Corporate Communications, Training And Certification, Training, Telemarketing, Sales Strategy

Company: makdirect.net
makdirect.net
Case Study The globe and Mail 2 "The Globe and Mail has created several notable campaigns that promoted various elements of the business from its core newspaper property to ad campaigns in...

Tags: Network, Networking

Company: captivate network
Date: January 2003
captivate network
Case Study Kinleys - Captivate increases brand awareness and product trial This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a...

Tags: Brand, Brand Awareness, Branding, Marketing

Company: captivate network
Date: January 2003
captivate network
Case Study Lexus Captivate Network Extends Ad Campaign Reach Beyond Traditional Media Boundaries Lexus has established itself as a major force in the luxury car market, with particular success at the high end of this segment. However, Lexus...

Tags: Advertisement, Captivate Network, Lexus

Company: captivate network
Date: January 2003
captivate network
Case Study Case Study : La Opinion Case Study about La Opinión which is the largest Spanish-language daily in the U.S. After several years of steady circulation growth, readership began to...

Tags: About Marketing Solutions, Management, Marketing, Marketing Research, Strategy

Company: About Marketing Solutions
Date: January 2001
About Marketing Solutions
Case Study The Business OwnerWho Lost Track of Her Sales This case study defines the method that is use to increase sales with the help of print advertising by using a system called tracking...

Tags: Sales, Sales Force Management, Sales Strategy, Telecom & Utilities

Company: givetogetmarketing
Date: January 2003
givetogetmarketing
Case Study Case Study: ActiveBuddy/ELLEgirl Magazine This case study says about Lagardere Active and Hachette Filipacchi Medias (HFM) were preparing to launch the ELLEgirl brand. Prior to HFM's magazine launch, Lagardere...

Tags: Agent, Business Operations, ELLEgirlBuddy, Magazine, Real Estate

Company: atnewyork.com
Date: June 2002
atnewyork.com
White Paper Inside Sales This article gives an overview of the sales channels and Advertising media’s that are used for the sale and marketing Because the venues through which...

Tags: International Data Group, Marketing, Marketing Research, Sales, Sales Force Management

Company: IDG (International Data Group)
Date: May 2000
IDG (International Data Group)
White Paper Power Marketing Strategy "why you should advertise your service businessin the Yellow Pages. Read on to discover how you can skyrocket sales and get more clientsusing these 7...

Tags: Hackney Marketing, Marketing, Marketing Research, Marketing Strategy, Sales

Company: Hackney Marketing
Date: January 2003
Hackney Marketing
White Paper Power Broadcast FAX Advertising The Secret To Broadcast Fax Success Delivers Quantifiable Results For ALL Types Of Service Businesses - Even For People Who Have Never Written A Fax...

Tags: Advertisement, Fax, Hackney Marketing

Company: Hackney Marketing
Date: January 2003
Hackney Marketing
Case Study Case Studies- Changes in Promotional Mix This case study includes few mini-case studies that illustrate recent examples of businesses that have decided to change their promotional mix: 1. Bupa,...

Tags: Benefits, Software, Sales Channel, Sales, Mail-order

Company: tutor2u
Date: January 2003
tutor2u
Case Study advertising- media There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and...

Tags: Advertisement, Advertising & Promotion, Marketing, Media

Company: tutor2u
Date: January 2003
tutor2u
White Paper Article Ad/Promotion Agency This article is about the advertising and promotion. The world of advertising today is fast-paced and always changing. As an advertiser, you have a...

Tags: Advertisement, Marketing, Marketing Research, Sales, Sales Channel

Company: MRSI (Marketing Research Services)
Date: January 2003
MRSI (Marketing Research Services)
White Paper Tactics for Integrated Communication: Public Relations and Marketing Communications This article is about the Ron Smith's suggestions for specific tactics of communication that can be used in planning a comprehensive program for integrated communication....

Tags: Corporate Communications, Marketing, Marketing Communication, Marketing Research, Media Tactic

Company: Buffalo State University
Date: January 2002
Buffalo State University
White Paper advertising - effectiveness? This article is to do Judging the effectiveness of advertising by considering on objectives of advertising, it should Stimulate an increase in sales, Remind...

Tags: Advertisement, Branding, Marketing

Company: tutor2u
Date: January 2003
tutor2u
White Paper Valley Press Retail Advertising This article is about the Antelope Valley Press Retail Advertising Department offers a variety of special services to assist its advertisers. There is...

Tags: Advertisement, Advertiser, Retail Advertising

Company: avpress.com
Date: January 2003
avpress.com
White Paper Newspaper Inserts: Effective Advertising Tools For Small Businesses Small businesses have a difficult time promoting themselves. The number of advertising pages in magazines and newspapers rises and falls with the economy. But even...

Tags: Advertisement, Newspaper, SeaBird Associates, Small Business, Tool

Company: SeaBird Associates
Date: January 2002
SeaBird Associates
White Paper Nine Steps To Great Print Advertising This article defines a structured approach to creating ads that pay you back many times over with more sales. When you design a...

Tags: Advertisement, Print Advertising, Sales, Sales Strategy, SeaBird Associates

Company: SeaBird Associates
Date: January 2002
SeaBird Associates
White Paper Getting Impact With Case Study "Articles"" This article is about the advantages of the advertising the print media. A brochure or selling sheet can do a nice job of describing...

Tags: Print Media, SeaBird Associates

Company: SeaBird Associates
Date: January 2002
SeaBird Associates
White Paper Principles of Measuring Advertising Effectiveness "Testing the effectiveness of advertising is a big business. With the cost of producing a commercial at $500,000 or more -- and media budgets of...

Tags: Advertisement, American Marketing Association

Company: American Marketing Association
Date: January 2002
American Marketing Association
White Paper How Advertising Agencies Operate The first advertising agencies had no copywriters. They had no art directors, and no account executives either. In fact, a career in advertising during the...

Tags: Advertisement, Advertising & Promotion, Advertising Agency, American Marketing Association, Marketing

Company: American Marketing Association
Date: January 2002
American Marketing Association
White Paper Media Metamorphosis: Advertising in the Technology Age This article is about the Media buying itself that has been affected by important changes in advertising agency-client relations. Alternatives to advertising,...

Tags: Advertisement, Harvard Business School, Media

Company: Working Knowledge - Harvard Business School
Date: October 1999
Working Knowledge - Harvard Business School
White Paper The Nineteenth-Century American Trade Card This article is about the print advertising as it focuses on the new way of advertising with the help of trade cards. The rapid...

Tags: Advertisement, Harvard Business School

Company: Working Knowledge - Harvard Business School
Date: September 2000
Working Knowledge - Harvard Business School
White Paper Advertiser leads In Ads, Circulation If the number of paid display advertisements in a newspaper and its circulation are key indicators of success. Newspapers track advertising volume in column inches,...

Tags: Advertisement, Advertiser, PACIFIC BUSINESS JOURNALS

Company: PACIFIC BUSINESS JOURNALS
Date: January 2003
PACIFIC BUSINESS JOURNALS
White Paper Aiming the Bullet for Success Today most of the organisations are faced with a serious question that are they advertising with the thought of reaching everyone? The answer to this...

Tags: Advertisement, Marketing, Marketing Research, Speakers Roundtable

Company: Speakers Roundtable
Date: January 2003
Speakers Roundtable
White Paper Banner Design Tips Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising...

Tags: Banner, Direct Sales Marketing Online

Company: Direct Sales Marketing Online
Date: January 2003
Direct Sales Marketing Online
White Paper Why Some Ads Fail Miserably While Others Succeed Wonderfully The article throws light on the miserable failure of some advertisements due to misrepresentation and lack of notions. Two reasons why most ads don't work...

Tags: Advertisement, Direct Sales Marketing Online

Company: Direct Sales Marketing Online
Date: January 2003
Direct Sales Marketing Online
White Paper PR Means More Than 'Press Release' PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction....

Tags: Corporate Communications, Marketing, Public Relations

Company: Youngstown Publishing Company
Date: July 2002
Youngstown Publishing Company
White Paper Free Lunches Are Few, Even for Publicity Just as some people really do win at the lottery, there are times that free advertising works. But usually, it doesn't. To get "free" publicity...

Tags: Advertisement, Advertising & Promotion, Marketing, Media, Youngstown Publishing Co.

Company: Youngstown Publishing Company
Date: September 2002
Youngstown Publishing Company
White Paper Ten Things You Can Do Right Now to Increase the Profitability of your Catalog Catalogs are a multi-billion dollar business. They can also be financially hazardous. That's why we've got to become masters of squeezing every extra cent we...

Tags: Catalog, Catalogs, TheInternetProfit.com

Company: TheInternetProfit.com
Date: January 2003
TheInternetProfit.com

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