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ROI Case Study: GOOGLE APPS - TVR Communications
Read how a leading provider of patient entertainment and education solutions realized a 500% ROI by deploying Google Apps....
Sponsored by: Google
Date: May 2009 |
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- Showing items 1-40 of 154
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Letter Requesting Print News Coverage
You thing something pretty newsworthy is going on at your company and you want any magazine or newspaper to script story on it. Then use this template as a letter to a ma...
Company: Best Sample Letters
Date: January 2008 |
Best Sample Letters |
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The end of advertising as we know it
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, IBM sees four change drivers shifting control within the industry. Find out more by ...
Company: IBM
Date: November 2007 |
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Advertising Expenditures-Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...
Company: JaxWorks
Date: September 2007 |
JaxWorks |
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Advertising Expenditures By Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...
Company: JaxWorks
Date: September 2007 |
JaxWorks |
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To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in ...
Company: HSM
Date: May 2007 |
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High-Definition Color Printing Technology from OKI Printing Solutions: Breathtaking Output -- Even on Ordinary Office Paper
Building on a heritage of color printing innovation, High-Definition (HD) Color Printing technology by OKI Printing Solutions leverages the latest in image rendering to d...
Company: Oki Electric Industriy
Date: June 2006 |
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Cross Media, Print, And Internet Advertising
Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure in...
Company: Ludwig-Maximilians-Universitat Munchen
Date: May 2006 |
Ludwig-Maximilians-Universitat Munchen |
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What You Don't Know About Your Customers' Spending Power Is Costing You: Three Ways to Tap in and Increase Your Marketing ROI
The vast majority of marketers are missing a very key element - Money. Its impact is so profound: Money should rightfully be viewed as the fourth dimension of consumer in...
Company: IXI
Date: May 2006 |
IXI |
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The Trick to Old-School Advertising
Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are rig...
Company: Entrepreneur.com
Date: May 2006 |
Entrepreneur.com |
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Put Your Press Release on the Web
News releases have forever been recognized as an effective way for a business to get the word out about business developments, product offerings and events. A well-timed ...
Company: Entrepreneur.com
Date: May 2006 |
Entrepreneur.com |
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Playing the Expert Game
Generating media coverage isn't easy. This can be especially true for up-and-coming companies. In fact, entrepreneurs are sometimes greeted by reporters with a skeptical ...
Company: Entrepreneur.com
Date: April 2006 |
Entrepreneur.com |
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7 Ways to Milk Your Media Coverage
A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the per...
Company: Entrepreneur.com
Date: April 2006 |
Entrepreneur.com |
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Five Characteristics of Highly Successful Advertising
Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ad...
Company: Developer Shed
Date: March 2006 |
Developer Shed |
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9 Ways to Recycle a Press Release
What does a person do with a press releases when the person is done with them? Does the person file them away and forget about them? Or do they just get tossed in the tra...
Company: Entrepreneur.com
Date: March 2006 |
Entrepreneur.com |
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Crafting a Powerful Press Release
So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly worthy of ...
Company: Entrepreneur.com
Date: March 2006 |
Entrepreneur.com |
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Trends in Enterprise Print: Understanding the Cost of Business Communications
A critical step in developing an integrated business communication strategy is to establish a highly accessible common repository for core content. The endpoint vision fo...
Company: Mimeo
Date: March 2006 |
Mimeo |
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How to Gain Business Productivity With Digital Print on Demand
In a business climate focused on improving organizational efficiencies and reducing costs, many companies are overlooking a significant cost-savings opportunity: the crea...
Company: Mimeo
Date: March 2006 |
Mimeo |
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The Making of a PR Story
To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fu...
Company: Entrepreneur.com
Date: March 2006 |
Entrepreneur.com |
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Five Easy Ways to Promote Your Website
Advertising and promoting the website can be tough: it appears that there are many different ways to accomplish this task, but most of them take time or money with out gu...
Company: Developer Shed
Date: February 2006 |
Developer Shed |
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What Do You Do if Your Advertisement Doesn't Work?
There are a number of things a person can do if he or she wants to know for sure whether advertising works or not. The first of them is to give one's ad a fair chance. Th...
Company: Developer Shed
Date: February 2006 |
Developer Shed |
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Common Printing and Advertising Mistakes
The advertising world. This is where one will see people taking on different approaches to their advertising, ranging from the silly to the annoying up to the insulting. ...
Company: Zeoh.com
Date: February 2006 |
Zeoh.com |
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Advertising Online Websites Using Traditional Print Ads
All websites like to see traffic. But simply advertising so one can attract more people to his or her site actually misses the point. A person will want to draw more pote...
Company: Developer Shed
Date: February 2006 |
Developer Shed |
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A Guide to Advertising in the Media
The media is a powerful thing - the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of...
Company: Developer Shed
Date: January 2006 |
Developer Shed |
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Pixel Advertising: Fad or Trend?
Pixel advertising is an innovative marketing concept introduced by 22-year-old Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. The mo...
Company: Developer Shed
Date: January 2006 |
Developer Shed |
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Newspaper Ads
Newspaper advertising has been around longer than any other form of advertising seen today and is still the first kind of advertising that businesses think about doing. T...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Magazine Ads
When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like a person's busine...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Coupons
Coupons are versatile print ads that entice people to take advantage of a sale, urge them to visit a new location, or reward them for shopping in a store at any time. Res...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Classified Ads
Classified ads certainly have their place in advertising - just look at the back pages of any newspaper or magazine to see how many businesses use them. The classifieds s...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Evaluating Magazine OTS in Cross-Media Advertising Campaigns
While exposure to online advertising may be measured directly through observational methods via online surveys, Opportunity-To-See (OTS), "The industry's agreed upon meas...
Company: Millward Brown
Date: December 2005 |
Millward Brown |
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An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis
Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of sales caused b...
Company: University of Texas
Date: December 2005 |
University of Texas |
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Take a Stand
Magazine advertising allows a person to tell an in-depth story, particularly when full-page and other large-size ad units are employed, and can provide all the informatio...
Company: Entrepreneur.com
Date: November 2005 |
Entrepreneur.com |
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Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?
In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaig...
Company: Roy Morgan Research
Date: October 2005 |
Roy Morgan Research |
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The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often conta...
Company: Neil Sagebiel
Date: September 2005 |
Neil Sagebiel |
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Self-Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration
This paper contrasts narrative self-referencing with non-narrative (analytical) self-referencing. The paper proposes that narrative self-referencing persuades through tra...
Company: Vanderbilt University
Date: September 2005 |
Vanderbilt University |
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A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the...
Company: EzineArticles.com
Date: August 2005 |
EzineArticles.com |
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Advertising Research
Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promo...
Company: Decision Analyst
Date: August 2005 |
Decision Analyst |
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Advertising Tracking
The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and...
Company: Decision Analyst
Date: August 2005 |
Decision Analyst |
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Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach company details to something useful. Now, there is "Private useful" like the promotional toothbrush a person uses in the privac...
Company: EzineArticles.com
Date: July 2005 |
EzineArticles.com |
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5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this paper, the reader will find 5 of the most effective ways...
Company: EzineArticles.com
Date: July 2005 |
EzineArticles.com |
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8 Ways to Get the Media Buzzing
While the benefits of good publicity are obvious, for many busy small-business owners, generating press coverage can be a challenge. What many entrepreneurs don't realize...
Company: Entrepreneur.com
Date: July 2005 |
Entrepreneur.com |
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