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No Paper Weight - A no paper solution
Reduce the cost and risk of paper-based processes, satisfy regulatory requirements, and boost productivity via advanced electronic records management.
Sponsored by: IBM
Date: September 2007 |
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- Showing items 1-40 of 166
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Citizants: Bringing IT In-House
Citizant enhances IT flexibility and scalability by creating a virtualized Dell infrastructure that will pay for itself in 18 months.
Sponsored by: Dell EqualLogic
Date: November 2009 |
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Whitepaper: Fast, Reliable Data protection from Dell and CommVault
Dell and CommVault have teamed up to create a next generation disk-based backup system that combines leading-edge Dell™ hardware with innovative CommVault® data protection software....
Sponsored by: Dell EqualLogic
Date: November 2009 |
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Smart Work for a smarter planet: Empower people and embrace change
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power...
Sponsored by: IBM
Date: August 2009 |
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The Sharper Image Case Study This case study focused on the case of the Sharper Image had suffered serious sales declines and was forced to reduce its internal telemarketing... Company: makdirect.net | makdirect.net |
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Self Care.com Case Study SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also... Company: makdirect.net | makdirect.net |
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The NordicTrack Case Study The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature... Company: makdirect.net | makdirect.net |
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The globe and Mail 2
"The Globe and Mail has created several notable campaigns that promoted various elements of the business from its core newspaper property to ad campaigns in...
Company: captivate network
Date: January 2003 |
captivate network |
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Kinleys - Captivate increases brand awareness and product trial
This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a...
Company: captivate network
Date: January 2003 |
captivate network |
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Lexus Captivate Network Extends Ad Campaign Reach Beyond Traditional Media Boundaries
Lexus has established itself as a major force in the luxury car market, with particular success at the high end of this segment. However, Lexus...
Company: captivate network
Date: January 2003 |
captivate network |
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Case Study : La Opinion
Case Study about La Opinión which is the largest Spanish-language daily in the U.S. After several years of steady circulation growth, readership began to...
Company: About Marketing Solutions
Date: January 2001 |
About Marketing Solutions |
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The Business OwnerWho Lost Track of Her Sales
This case study defines the method that is use to increase sales with the help of print advertising by using a system called tracking...
Company: givetogetmarketing
Date: January 2003 |
givetogetmarketing |
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Case Study: ActiveBuddy/ELLEgirl Magazine
This case study says about Lagardere Active and Hachette Filipacchi Medias (HFM) were preparing to launch the ELLEgirl brand. Prior to HFM's magazine launch, Lagardere...
Company: atnewyork.com
Date: June 2002 |
atnewyork.com |
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Inside Sales
This article gives an overview of the sales channels and Advertising media’s that are used for the sale and marketing Because the venues through which...
Company: IDG (International Data Group)
Date: May 2000 |
IDG (International Data Group) |
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Power Marketing Strategy
"why you should advertise your service businessin the Yellow Pages. Read on to discover how you can skyrocket sales and get more clientsusing these 7...
Company: Hackney Marketing
Date: January 2003 |
Hackney Marketing |
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Power Broadcast FAX Advertising
The Secret To Broadcast Fax Success Delivers Quantifiable Results For ALL Types Of Service Businesses - Even For People Who Have Never Written A Fax...
Company: Hackney Marketing
Date: January 2003 |
Hackney Marketing |
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Case Studies- Changes in Promotional Mix
This case study includes few mini-case studies that illustrate recent examples of businesses that have decided to change their promotional mix: 1. Bupa,...
Company: tutor2u
Date: January 2003 |
tutor2u |
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advertising- media
There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Article Ad/Promotion Agency
This article is about the advertising and promotion. The world of advertising today is fast-paced and always changing. As an advertiser, you have a...
Company: MRSI (Marketing Research Services)
Date: January 2003 |
MRSI (Marketing Research Services) |
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Tactics for Integrated Communication: Public Relations and Marketing Communications
This article is about the Ron Smith's suggestions for specific tactics of communication that can be used in planning a comprehensive program for integrated communication....
Company: Buffalo State University
Date: January 2002 |
Buffalo State University |
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advertising - effectiveness?
This article is to do Judging the effectiveness of advertising by considering on objectives of advertising, it should Stimulate an increase in sales, Remind...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Valley Press Retail Advertising
This article is about the Antelope Valley Press Retail Advertising Department offers a variety of special services to assist its advertisers. There is...
Company: avpress.com
Date: January 2003 |
avpress.com |
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Newspaper Inserts: Effective Advertising Tools For Small Businesses
Small businesses have a difficult time promoting themselves. The number of advertising pages in magazines and newspapers rises and falls with the economy. But even...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Nine Steps To Great Print Advertising
This article defines a structured approach to creating ads that pay you back many times over with more sales. When you design a...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Getting Impact With Case Study "Articles""
This article is about the advantages of the advertising the print media. A brochure or selling sheet can do a nice job of describing...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Principles of Measuring Advertising Effectiveness
"Testing the effectiveness of advertising is a big business. With the cost of producing a commercial at $500,000 or more -- and media budgets of...
Company: American Marketing Association
Date: January 2002 |
American Marketing Association |
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How Advertising Agencies Operate
The first advertising agencies had no copywriters. They had no art directors, and no account executives either. In fact, a career in advertising during the...
Company: American Marketing Association
Date: January 2002 |
American Marketing Association |
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Media Metamorphosis: Advertising in the Technology Age
This article is about the Media buying itself that has been affected by important changes in advertising agency-client relations. Alternatives to advertising,...
Company: Working Knowledge - Harvard Business School
Date: October 1999 |
Working Knowledge - Harvard Business School |
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The Nineteenth-Century American Trade Card
This article is about the print advertising as it focuses on the new way of advertising with the help of trade cards. The rapid...
Company: Working Knowledge - Harvard Business School
Date: September 2000 |
Working Knowledge - Harvard Business School |
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Advertiser leads In Ads, Circulation
If the number of paid display advertisements in a newspaper and its circulation are key indicators of success. Newspapers track advertising volume in column inches,...
Company: PACIFIC BUSINESS JOURNALS
Date: January 2003 |
PACIFIC BUSINESS JOURNALS |
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Aiming the Bullet for Success
Today most of the organisations are faced with a serious question that are they advertising with the thought of reaching everyone? The answer to this...
Company: Speakers Roundtable
Date: January 2003 |
Speakers Roundtable |
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Banner Design Tips
Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising...
Company: Direct Sales Marketing Online
Date: January 2003 |
Direct Sales Marketing Online |
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Why Some Ads Fail Miserably While Others Succeed Wonderfully
The article throws light on the miserable failure of some advertisements due to misrepresentation and lack of notions. Two reasons why most ads don't work...
Company: Direct Sales Marketing Online
Date: January 2003 |
Direct Sales Marketing Online |
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PR Means More Than 'Press Release'
PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction....
Company: Youngstown Publishing Company
Date: July 2002 |
Youngstown Publishing Company |
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Free Lunches Are Few, Even for Publicity
Just as some people really do win at the lottery, there are times that free advertising works. But usually, it doesn't. To get "free" publicity...
Company: Youngstown Publishing Company
Date: September 2002 |
Youngstown Publishing Company |
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Ten Things You Can Do Right Now to Increase the Profitability of your Catalog
Catalogs are a multi-billion dollar business. They can also be financially hazardous. That's why we've got to become masters of squeezing every extra cent we...
Company: TheInternetProfit.com
Date: January 2003 |
TheInternetProfit.com |
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How to Sell your Product to Catalogs and Cash In!
If one has a product and wants to use catalogs to make additional revenue. This article is a series of useful steps that can be...
Company: TheInternetProfit.com
Date: January 2003 |
TheInternetProfit.com |
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Alternative Print Media - The Low Cost Route to Prospecting
Rising printing and paper costs, increased postage, skyrocketing list rental rates. Is there any way around these constantly increasing costs?For business-to-business lead generating and even...
Company: DMG Direct
Date: January 2003 |
DMG Direct |
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How To Turn Media Lemons Into Lemonade
It's almost unavoidable. Bad things happen to good businesses every day. Under the best of conditions, these "crisis" scenarios present headaches for business owners. The...
Company: Youngstown Publishing Company
Date: January 2003 |
Youngstown Publishing Company |
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Newsletters Make Great Marketing Tool
Mailboxes are spilling over and fax machines are spewing out junk mail these days. Just about everybody is feeling the weight of information overload. How...
Company: Youngstown Publishing Company
Date: January 2003 |
Youngstown Publishing Company |
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How To Get Free (or Low-Cost) Publicity for Your Business
Unless potential customers know you're there, it doesn't really matter how great your product or service is. Advertising can rip a company's already-thin budget to...
Company: Youngstown Publishing Company
Date: January 2003 |
Youngstown Publishing Company |
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