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Improving the Links Between IT and Consumer Service
See how listening to customers to identify problems benefits IT, while also helping your entire company drive improvements and seize new opportunities.
Sponsored by: SkillSoft
Date: January 2008 |
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Work Smarter with Telephony Integration and Unified Communications and Collaboration Solutions from IBM
In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing...
Sponsored by: IBM
Date: October 2009 |
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UC2 Software: Reduce Cost and Unleash Collaborative Power
In 2009 you can immediately help reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners...
Sponsored by: IBM
Date: January 2009 |
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Adobe LiveCycle solutions for intuitive user experiences
With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations like yours can easily deploy intuitive user experiences, using flexible guides and RIAs to help increase customer...
Sponsored by: Adobe Systems
Date: September 2009 |
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Find cost-effective solutions to help your business stay up and running
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll...
Sponsored by: IBM
Date: July 2009 |
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Best Practices in the Call Center: A Customer Touch-Point Methodology
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all...
Sponsored by: Oracle
Date: January 2009 |
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Work smarter to remain competitive and keep up with customer demands
This webcast, "Untangle Your Connectivity Infrastructure — Free Up Your Cost," shows how IBM SOA solutions and IBM WebSphere® untangle costly and debilitating complexities associated...
Sponsored by: IBM
Date: July 2009 |
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IDC ROI Calculator for IBM Tivoli Netcool
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM®...
Sponsored by: IBM
Date: August 2009 |
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IBM Smart SOA approach in action: Application Foundation Demo.
This demo shows how the IBM® Smart SOA™ application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their...
Sponsored by: IBM
Date: October 2009 |
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Why Free Patch Management Tools Could Cost You More
As organizations look to keep operating expenses down, "free" technology solutions start to look more attractive. However, when choosing a solution for patching your systems...
Sponsored by: KACE
Date: October 2009 |
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Web Conferencing for Better Collaboration and Reduced Travel
"Tell me and I'll forget. Show me and I might remember. Involve me and I'll understand." Hear Robert P....
Sponsored by: Citrix Online
Date: October 2009 |
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Triumph over the economy with a Smart SOATM Application Foundation.
So what if things are tough out there, you can still deliver your business objectives while saving costs with the right application foundation. In this...
Sponsored by: IBM
Date: March 2009 |
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Responding to Today's Demands with a Dynamic Infrastructure
As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help...
Sponsored by: IBM
Date: October 2009 |
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The globe and Mail 2
"The Globe and Mail has created several notable campaigns that promoted various elements of the business from its core newspaper property to ad campaigns in...
Company: captivate network
Date: January 2003 |
captivate network |
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CASE STUDY: Installed Base Sales
This case study introduce a new method of promoting sales. A leading PC manufacturer sought to increase profitability amid shrinking margins in a stagnating PC...
Company: Channels Source Direct
Date: February 2003 |
Channels Source Direct |
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How to Increases Sales With Follow-Ups
This article explains that bulk of most of the sales are usually made in the follow-up phase. Aside from increased sales, the per capita cost...
Company: 4hb.com
Date: January 2003 |
4hb.com |
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To Up Sales, Up Words
The author of this article says that the challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to...
Company: 4hb.com
Date: January 2003 |
4hb.com |
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Trade Show Giveaway Strategies
"Giving away freebies to increase booth traffic just for traffic's sake is foolhardy unless you can give away an item that makes a lasting impression...
Company: Dave Dolak
Date: January 2001 |
Dave Dolak |
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Put Your Finger On It
From the executive summary: ‘Most restaurant bars are putting the squeeze on efforts to pass out freebies, thanks to sophisticated point-of-sale technology. Not only that,...
Company: American City Business Journals
Date: February 2004 |
American City Business Journals |
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Why Reponsiveness to Retail Promotions Varies Across Retailers
Retailers have long relied on three types of promotional tools to sell their products: temporary price cuts, feature advertisements, and in-store displays. A new study...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
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Creating Competitive Advantage at the POS, the Most Heavily Used Customer Contact Channel
Customers interact with their bank at the point of sale more often than all other channels combined, whether internet, branch, ATM or call center. Since...
Company: Welcome Real-time
Date: May 2005 |
Welcome Real-time |
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Boosting Returns on Marketing Investment The golden age of advertising is over, so marketers must now work harder to reach buyers. Distracted consumers and the proliferation of media and distribution... Company: McKinsey & Company | McKinsey & Company |
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Organizing for CRM
Most large companies have some form of Customer-Relationship-Management (CRM) software, but more than half of them are disappointed with it. Critics blame the software, but...
Company: McKinsey & Company
Date: July 2004 |
McKinsey & Company |
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Unlock the Hidden Potential in Your CRM Investments
Most companies surveyed routinely report that they do not get the benefits they expect from their Customer Relationship Management (CRM) investments. Yet companies continue to...
Company: McKinsey & Company
Date: July 2003 |
McKinsey & Company |
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Sales and Marketing, Finally in Lock Step
This paper helps in understanding and implementing the three major components of SiriusDecisions' Integration Framework: a consistent, multidimensional communications strategy; a systematic method for the...
Company: SiriusDecisions
Date: April 2003 |
SiriusDecisions |
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Tobacco Point of Sale Advertising Increases Positive Brand User Imagery
There have been numerous studies of the impact of tobacco media advertising and other promotions on adolescents. However there are few studies that have attempted...
Company: Curtin University of Technology
Date: May 2005 |
Curtin University of Technology |
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A White Paper On: Retail Automation Equipment: North American and European Vertical Market Analysis
This white paper covers what you need to do to start a project - sometimes called project initiation. It starts when someone says ?We should...
Company: Project Perfect
Date: June 2005 |
Project Perfect |
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Total Cost of Ownership for Point - Of - Sale and PC Cash Drawer Solutions: A Comparative Analysis of Retail Checkout Environments
The white paper presents a total cost of ownership (TCO) analysis of IBM's point-of- sale (POS) and PC cash drawer (PCCD) solutions in the United...
Company: IDC
Date: September 2004 |
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The Effects of POS Implementation and Retail Technology on Sales and Profitability for Small to Mid Sized Retailers
The purpose of this white paper is to explore the impact of the deployment of technology in a retail business. More specifically, one will look...
Company: Microsoft
Date: April 2003 |
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Benefits of Dynamics Signage in Higher Education
Dynamic Signage is the intelligent networking of large format display devices to broadcast advertising or informational content. This paper describes implementing the dynamic signage in...
Company: NEC
Date: June 2005 |
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Tobacco Marketing That Reaches Kids: Point-Of-Purchase Advertising and Promotions
This paper describes the tobacco industry which currently spends more than $10 billion on advertising, discounts, and promotional efforts at retail sales outlets or "points...
Company: Campaign for Tobacco-Free Kids
Date: September 2003 |
Campaign for Tobacco-Free Kids |
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Managing Product Introductions Across the Supply Chain: Findings From a Development Project
An increase in product variety and the number of product introductions make demand-supply balancing processes labour intensive and prone to mistakes. The paper presents a...
Company: Helsinki University of Technology
Date: April 2004 |
Helsinki University of Technology |
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Rationale Supporting a Total Ban on Tobacco Displays and Signage at Point of Sale
There is ample justification that point of sale advertising and displays increase tobacco use and should be eliminated. National and provincial health organizations have strongly...
Company: Canadian Cancer Society
Date: May 2002 |
Canadian Cancer Society |
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State Variation in Retail Promotions and Advertising for Marlboro Cigarettes
There is some evidence that tobacco companies marketing efforts undermine the effects of tobacco control programs. This paper determines whether point-of-purchase advertising and promotions are...
Company: University of Illinois at Chicago
Date: February 2001 |
University of Illinois at Chicago |
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The Retail Divide: Leadership in a World of Extremes
Slowly but surely, market forces are leading to a global consumer marketplace that will look radically different in 2010 than it does today. The fundamental...
Company: IBM
Date: July 2004 |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...
Company: IBM
Date: July 2005 |
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Transform Your Stores: Enhance Customer Interactions With Advanced Selling Technologies
Traditional in-store applications such as Point-Of-Sale (POS), inventory management, and replenishment systems help ensure product availability and transaction efficiency, but retailers need to complement these...
Company: AMR Research
Date: June 2005 |
AMR Research |
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Coupling Mobile Payments and CRM in the Retail Industry
The growing prevalence of electronic commerce and the widespread use of mobile devices have made mobile payments an interesting alternative method of payment for customers...
Company: University of Lausanne
Date: October 2004 |
University of Lausanne |
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IBM invites you to explore the power of Dynamic Digital Merchandising
Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the United States...
Company: IBM
Date: September 2005 |
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The Value of Point-of-Sales Data in Managing Product Introductions: Results From a Case Study
It has been suggested that the sharing of downstream demand information in supply chains could be particularly beneficial in situations of unpredictable demand, such as...
Company: Helsinki University of Technology
Date: June 2004 |
Helsinki University of Technology |
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Create and Deliver Surprisingly Compelling Software Demonstrations
Software demonstrations aren't known for their entertainment value, but they don't have to be boring. Great Demos! can show you how to put the "Wow!"...
Company: Citrix Online
Date: February 2006 |
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