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The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.
Sponsored by: CA XOsoft
Date: November 2009 |
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Live Webcast: How American Cancer Society Cut the Cost of Audio Conferencing
You can cut audio conferencing costs without cutting into productivity, but you need the right solution. Join this live ZDNet Webcast to hear how...
Sponsored by: Citrix Online Audio, LLC
Date: October 2009 |
Citrix Online Audio, LLC |
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Industry Practises
This article explains that the outdoor advertising medium is well poised to compete effectively against other media in the 21st century by encouraging inclusion of...
Company: oaaa Associations
Date: August 2003 |
oaaa Associations |
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How to Design Perfect Billboard Advertisements
This article says that powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars therefore it...
Company: bpsoutdoor
Date: January 2002 |
bpsoutdoor |
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How To Profit in a Recession
This article explains several ways to capitalize on the recession and move your business or career forward like emphasizing on several low cost products or...
Company: bpsoutdoor
Date: January 1999 |
bpsoutdoor |
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Ten Ways to Ensure Your Business Success in 2003
This article discusses some ways to ensure your business success like setting your goals, expect to be successful, and repudiate your doubts on paper, trust...
Company: bpsoutdoor
Date: January 2003 |
bpsoutdoor |
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Self Care.com Case Study SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also... Company: makdirect.net | makdirect.net |
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The Right Media Strategy
This case study define one method to the Insurance Services Company. A tiny provider of specialized insurance services was referred to our office to see...
Company: Metromark International
Date: July 2000 |
Metromark International |
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How effective is your advertising campaign? II
This article explains that advertisers compare the cost of each ad by how much it costs to reach 1,000 people (cost per thousand or CPM.)....
Company: bpsoutdoor
Date: January 1999 |
bpsoutdoor |
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Case Studies- Changes in Promotional Mix
This case study includes few mini-case studies that illustrate recent examples of businesses that have decided to change their promotional mix: 1. Bupa,...
Company: tutor2u
Date: January 2003 |
tutor2u |
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promotion - advertising: introduction
"This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents...
Company: tutor2u
Date: January 2003 |
tutor2u |
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advertising- media
There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and...
Company: tutor2u
Date: January 2003 |
tutor2u |
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advertising - effectiveness?
This article is to do Judging the effectiveness of advertising by considering on objectives of advertising, it should Stimulate an increase in sales, Remind...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Introduction to the promotional mix
It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have...
Company: tutor2u
Date: January 2003 |
tutor2u |
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Four Secrets That Cause People To Buy Advertising
This article explains the four secrets that cause people to buy adverting. These are: 1) Understand the advertiser's user, 2) Understand the advertiser's competition; 3)...
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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Efficient ways to deliver compelling messages that drive sales
Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create,...
Company: IBM
Date: February 2004 |
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Want to Get Noticed at 60 Mph?: Seven Simple Rules for Better Outdoor Ads
Since restrictions on Direct-To-Consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon...
Company: Cartis Group
Date: June 2005 |
Cartis Group |
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An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis
Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of...
Company: University of Texas
Date: December 2005 |
University of Texas |
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Visual Terror: Graffiti and Outdoor Advertising as Street Harassment
This paper suggests that both graffiti and highly sexualized outdoor advertising should be understood as forms of street harassment. Research exists charting the manner in...
Company: University of Melbourne
Date: September 2004 |
University of Melbourne |
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The Portrayal of Women in Outdoor Advertising
On International Women's Day (8 March) 2001, the previous Minister for Women's Affairs established the Portrayal of Women Advisory Committee. Examples of negative portrayals of...
Company: State of Victoria
Date: February 2002 |
State of Victoria |
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Achieving Tobacco Control Policy Goals in Ukraine Via Economic Tools
In case tobacco advertising is banned, cigarette consumption will definitely decline leading to improved public health. Tobacco advertising constitutes a significant share of the total...
Company: Open Society Institute
Date: May 2004 |
Open Society Institute |
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A Guide to Outdoor Advertising & Signage
Signs serve as a means of identification and to attract attention. The primary objective is to make known the goods and services available. Where operators...
Company: Crown
Date: February 2004 |
Crown |
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The Economic Impact of Florida's Outdoor Advertising Industry From a Pre- and Post- September 11, 2001 Perspective
Florida TaxWatch was asked by the Florida Outdoor Advertising Association to do an analysis of the economic impact that billboard advertising has on Florida's economy...
Company: Florida State University
Date: February 2002 |
Florida State University |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...
Company: IBM
Date: July 2005 |
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Add It Up
Direct mail is one of the easiest marketing mediums to track. Direct marketers are way ahead of the curve in terms of measuring metrics and...
Company: Prism Business Media
Date: January 2006 |
Prism Business Media |
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A Guide to Advertising in the Media
The media is a powerful thing - the average person spends an enormous amount of their life consuming it in one form or another, and...
Company: Developer Shed
Date: January 2006 |
Developer Shed |
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Advertising Web Sites Before Completion Building a web site is the same as building any other store. A person wants to attract good, qualified customers that will keep coming back... Company: Go-fx.com | Go-fx.com |
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Five Tips for Trade Show Success on a Small Budget
No matter how small the marketing budget, a person's business can afford to have a successful presence at trade shows without incurring big expenses. This...
Company: EzineArticles.com
Date: March 2005 |
EzineArticles.com |
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Coupons That Work
If a person wants a customer to purchase a product for the first time and happens to know that they are already interested, the person...
Company: EzineArticles.com
Date: June 2005 |
EzineArticles.com |
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Generating Business Fast!
The first thing that a person is going to do is get one of those small, portable, sandwich board signs that can be placed outside...
Company: Entrepreneur.com
Date: June 2005 |
Entrepreneur.com |
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Put It in Its Place
A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs...
Company: Entrepreneur.com
Date: June 2006 |
Entrepreneur.com |
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Spreading the News
Advertisements just aren't what they used to be. Billboards have become a part of the scenery, TV commercials can be passed over with the touch...
Company: Entrepreneur.com
Date: April 2006 |
Entrepreneur.com |
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Take It Outside!
Outdoor advertising is effective and priced just right for a growing business. Conventional vehicles, including billboards, taxi tops and more, are part of a marketing...
Company: Entrepreneur.com
Date: February 2004 |
Entrepreneur.com |
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Selecting the Most Effective Advertising Media
Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few...
Company: Entrepreneur.com
Date: October 2003 |
Entrepreneur.com |
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Outdoor Ads That Get Results
Outdoor advertising is an appealing option due to its ability to target geographically and its extremely low cost per person reached. The problem is that...
Company: Entrepreneur.com
Date: August 2003 |
Entrepreneur.com |
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Choosing the Best Ad Methods for Your Business
Do some kinds of advertising work better than others? All types will work if they're used properly and not just "Tried." The fact that the...
Company: Entrepreneur.com
Date: April 2000 |
Entrepreneur.com |
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Transit Ads
The most familiar types of transit advertising are the signs placed on the interiors and exteriors of buses that carry the message to passengers and...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Outdoor Billboard Advertising
Outdoor billboards are a great place to advertise a business because rather than having to find customers, customers will find a person's advertising! No matter...
Company: Entrepreneur.com
Date: January 2006 |
Entrepreneur.com |
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Making News
Ask people to write, in 50 words or less, why someone at their company deserves the distinction of having "The Messiest Desk in Denver." Print...
Company: Entrepreneur.com
Date: May 2000 |
Entrepreneur.com |
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Keeping the Event in Event Marketing
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying...
Company: ICC/Decision Services
Date: January 2008 |
ICC/Decision Services |
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