White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.

Tags: Business Email, CA XOSoft, Computer Associates International Inc., E-mail, High Availability

Sponsored by: CA XOsoft
Date: November 2009
CA XOsoft
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Webcast Live Webcast: How American Cancer Society Cut the Cost of Audio Conferencing You can cut audio conferencing costs without cutting into productivity, but you need the right solution. Join this live ZDNet Webcast to hear how...

Tags: American Cancer Society, Audioconferencing, Monitor, Webcast

Sponsored by: Citrix Online Audio, LLC
Date: October 2009
Citrix Online Audio, LLC
White Paper Industry Practises This article explains that the outdoor advertising medium is well poised to compete effectively against other media in the 21st century by encouraging inclusion of...

Tags: Advertising & Promotion, Industry, Marketing, Media

Company: oaaa Associations
Date: August 2003
oaaa Associations
White Paper How to Design Perfect Billboard Advertisements This article says that powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars therefore it...

Tags: Advertisement

Company: bpsoutdoor
Date: January 2002
bpsoutdoor
White Paper How To Profit in a Recession This article explains several ways to capitalize on the recession and move your business or career forward like emphasizing on several low cost products or...

Tags: Recession

Company: bpsoutdoor
Date: January 1999
bpsoutdoor
White Paper Ten Ways to Ensure Your Business Success in 2003 This article discusses some ways to ensure your business success like setting your goals, expect to be successful, and repudiate your doubts on paper, trust... Company: bpsoutdoor
Date: January 2003
bpsoutdoor
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Case Study Self Care.com Case Study SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also...

Tags: Home Entertainment, Marketing, Marketing Research, Personal Technology, Tv & Home Theater

Company: makdirect.net
makdirect.net
Case Study The Right Media Strategy This case study define one method to the Insurance Services Company. A tiny provider of specialized insurance services was referred to our office to see...

Tags: Business Operations, Corporate Insurance, Finance, Financial Planning, Insurance

Company: Metromark International
Date: July 2000
Metromark International
White Paper How effective is your advertising campaign? II This article explains that advertisers compare the cost of each ad by how much it costs to reach 1,000 people (cost per thousand or CPM.)....

Tags: Advertisement

Company: bpsoutdoor
Date: January 1999
bpsoutdoor
Case Study Case Studies- Changes in Promotional Mix This case study includes few mini-case studies that illustrate recent examples of businesses that have decided to change their promotional mix: 1. Bupa,...

Tags: Benefits, Software, Sales Channel, Sales, Mail-order

Company: tutor2u
Date: January 2003
tutor2u
Case Study promotion - advertising: introduction "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents...

Tags: Advertisement

Company: tutor2u
Date: January 2003
tutor2u
Case Study advertising- media There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and...

Tags: Advertisement, Advertising & Promotion, Marketing, Media

Company: tutor2u
Date: January 2003
tutor2u
White Paper advertising - effectiveness? This article is to do Judging the effectiveness of advertising by considering on objectives of advertising, it should Stimulate an increase in sales, Remind...

Tags: Advertisement, Branding, Marketing

Company: tutor2u
Date: January 2003
tutor2u
White Paper Introduction to the promotional mix It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have...

Tags: Benefits, Human Resources, Marketing, Marketing Research, Promotion

Company: tutor2u
Date: January 2003
tutor2u
White Paper Four Secrets That Cause People To Buy Advertising This article explains the four secrets that cause people to buy adverting. These are: 1) Understand the advertiser's user, 2) Understand the advertiser's competition; 3)...

Tags: Advertisement, Advertiser, Corporate Communications, International Cyber Business Services, Marketing

Company: International Cyber Business Services
Date: January 2003
International Cyber Business Services
White Paper Efficient ways to deliver compelling messages that drive sales Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create,...

Tags: IBM Corp., Sales, Sales Strategy

Company: IBM
Date: February 2004
IBM
White Paper Want to Get Noticed at 60 Mph?: Seven Simple Rules for Better Outdoor Ads Since restrictions on Direct-To-Consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon...

Tags: Advertisement, DTC

Company: Cartis Group
Date: June 2005
Cartis Group
White Paper An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of...

Tags: Advertisement, Analysis, Media

Company: University of Texas
Date: December 2005
University of Texas
White Paper Visual Terror: Graffiti and Outdoor Advertising as Street Harassment This paper suggests that both graffiti and highly sexualized outdoor advertising should be understood as forms of street harassment. Research exists charting the manner in...

Tags: Advertisement, Gender And Diversity, Harassment, Human Resources, University Of Melbourne

Company: University of Melbourne
Date: September 2004
University of Melbourne
White Paper The Portrayal of Women in Outdoor Advertising On International Women's Day (8 March) 2001, the previous Minister for Women's Affairs established the Portrayal of Women Advisory Committee. Examples of negative portrayals of...

Tags: Advertisement, Gender And Diversity, Human Resources, Women

Company: State of Victoria
Date: February 2002
State of Victoria
White Paper Achieving Tobacco Control Policy Goals in Ukraine Via Economic Tools In case tobacco advertising is banned, cigarette consumption will definitely decline leading to improved public health. Tobacco advertising constitutes a significant share of the total...

Tags: Advertisement, Tobacco, Tobacco Advertising, Tool

Company: Open Society Institute
Date: May 2004
Open Society Institute
White Paper A Guide to Outdoor Advertising & Signage Signs serve as a means of identification and to attract attention. The primary objective is to make known the goods and services available. Where operators...

Tags: Advertisement, Attention, Crown

Company: Crown
Date: February 2004
Crown
White Paper The Economic Impact of Florida's Outdoor Advertising Industry From a Pre- and Post- September 11, 2001 Perspective Florida TaxWatch was asked by the Florida Outdoor Advertising Association to do an analysis of the economic impact that billboard advertising has on Florida's economy...

Tags: Advertisement, Business Operations, Business Security, Corporate Insurance, Florida

Company: Florida State University
Date: February 2002
Florida State University
White Paper Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...

Tags: IBM Corp., Optimization, Retail, Retail Company

Company: IBM
Date: July 2005
IBM
White Paper Add It Up Direct mail is one of the easiest marketing mediums to track. Direct marketers are way ahead of the curve in terms of measuring metrics and...

Tags: Marketing, Marketing Research, Prism Business Media

Company: Prism Business Media
Date: January 2006
Prism Business Media
White Paper A Guide to Advertising in the Media The media is a powerful thing - the average person spends an enormous amount of their life consuming it in one form or another, and...

Tags: Advertisement, Advertising & Promotion, Developer Shed, Marketing, Media

Company: Developer Shed
Date: January 2006
Developer Shed
White Paper Advertising Web Sites Before Completion Building a web site is the same as building any other store. A person wants to attract good, qualified customers that will keep coming back...

Tags: Advertisement, Channel Management, Go-fx.com, Internet, Marketing

Company: Go-fx.com
Go-fx.com
White Paper Five Tips for Trade Show Success on a Small Budget No matter how small the marketing budget, a person's business can afford to have a successful presence at trade shows without incurring big expenses. This...

Tags: Marketing, Marketing Research, Sales, Sales Force Management, Sales Strategy

Company: EzineArticles.com
Date: March 2005
EzineArticles.com
White Paper Coupons That Work If a person wants a customer to purchase a product for the first time and happens to know that they are already interested, the person...

Tags: Coupon, EzineArticles.com, Financial Services, Retail, Sales

Company: EzineArticles.com
Date: June 2005
EzineArticles.com
White Paper Generating Business Fast! The first thing that a person is going to do is get one of those small, portable, sandwich board signs that can be placed outside...

Tags: Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: June 2005
Entrepreneur.com
White Paper Put It in Its Place A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: June 2006
Entrepreneur.com
White Paper Spreading the News Advertisements just aren't what they used to be. Billboards have become a part of the scenery, TV commercials can be passed over with the touch...

Tags: Entrepreneur.com Inc., Entrepreneurial, Entrepreneurship, Management

Company: Entrepreneur.com
Date: April 2006
Entrepreneur.com
White Paper Take It Outside! Outdoor advertising is effective and priced just right for a growing business. Conventional vehicles, including billboards, taxi tops and more, are part of a marketing...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: February 2004
Entrepreneur.com
White Paper Selecting the Most Effective Advertising Media Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management, Media

Company: Entrepreneur.com
Date: October 2003
Entrepreneur.com
White Paper Outdoor Ads That Get Results Outdoor advertising is an appealing option due to its ability to target geographically and its extremely low cost per person reached. The problem is that...

Tags: Advertisement, Billboard, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: August 2003
Entrepreneur.com
White Paper Choosing the Best Ad Methods for Your Business Do some kinds of advertising work better than others? All types will work if they're used properly and not just "Tried." The fact that the...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: April 2000
Entrepreneur.com
White Paper Transit Ads The most familiar types of transit advertising are the signs placed on the interiors and exteriors of buses that carry the message to passengers and...

Tags: Advertisement, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Outdoor Billboard Advertising Outdoor billboards are a great place to advertise a business because rather than having to find customers, customers will find a person's advertising! No matter...

Tags: Advertisement, Board, Business Operations, Corporate Governance, Corporate Law

Company: Entrepreneur.com
Date: January 2006
Entrepreneur.com
White Paper Making News Ask people to write, in 50 words or less, why someone at their company deserves the distinction of having "The Messiest Desk in Denver." Print...

Tags: Ballot, Entrepreneur.com Inc., Entrepreneurship, Management

Company: Entrepreneur.com
Date: May 2000
Entrepreneur.com
White Paper Keeping the Event in Event Marketing In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying...

Tags: Advertisement, ICC/Decision Services, Industry, Marketing

Company: ICC/Decision Services
Date: January 2008
ICC/Decision Services

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