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Date: November 2009 |
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- Showing items 41-80 of 550
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Promotion Mix
The organization has to convey the message about the product on offer to its consumers. This helps in sustaining a perennial demand for the product...
Company: California State University, Long Beach
Date: January 2003 |
California State University, Long Beach |
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Using Integrated Marketing To Build Your Brand
Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of...
Company: Stamats
Date: January 2003 |
Stamats |
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Communicating To Mass Markets
Marketing communication seeks to inform and persuade consumers about a particular product. It facilitates in the demand sustenance of the product in market and is...
Company: John Wiley & Sons
Date: January 2003 |
John Wiley & Sons |
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Promotion & Integrated Marketing Communications
Promotion is the process of informing, persuading, and reminding the target audience about a particular product or service. It is carried out with a view...
Company: Ohio University
Date: January 2003 |
Ohio University |
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Managing Marketing Communications
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The different tools used to operationalize the...
Company: Sam Houston State University
Date: January 2003 |
Sam Houston State University |
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Designing And Managing Integrated Marketing Communications
Integrated Marketing Communication (IMC) is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated...
Company: North Carolina State University
Date: January 2003 |
North Carolina State University |
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Promotion — Introduction To Integrated Marketing Communications
Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The promotional activity has to be handled very carefully as...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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Introduction To Advertising
Advertising is the process of informing, reminding, and persuading the customers about a product or service using a paid, non-personal means of communication. Advertising forms...
Company: Villanova University
Date: January 2003 |
Villanova University |
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Integrated Marketing Communications: The Promotion Superhighway
Product promotion involves disseminating a clear and consistent promotional message regarding a particular product or service. Integrated Marketing Communication (IMC) is the process of developing...
Company: The University of Utah
Date: January 2003 |
The University of Utah |
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Enhancing Value Through Communicating With Customers
Integrated Marketing Communication (IMC) is the process of developing and implementing various techniques of persuasive marketing communication amongst the target audience. Consistent use of the...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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Integrated Marketing Communication Strategy
Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the...
Company: California State University, Northridge
Date: January 2003 |
California State University, Northridge |
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The Nature Of Integrated Marketing Communications
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The different tools of marketing communication include...
Company: Houghton Miffin Company
Date: January 2003 |
Houghton Miffin Company |
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Public Relations: A Values-Driven Approach
According to the principle of mass marketing one particular product serves the requirements of a large number of people. In recent years, however, the aforesaid...
Company: Allyn & Bacon
Date: January 2003 |
Allyn & Bacon |
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Marketing Communications
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. It also involves influencing the consumer’s purchase...
Company: California State Polytechnic University, Pomona
Date: January 2003 |
California State Polytechnic University, Pomona |
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Media Influences On Marketing Communications
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The term ‘media’ in the realm of...
Company: Knowledge@Wharton
Date: January 2003 |
Knowledge@Wharton |
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Pr Energizes Downstream Sales And Distribution Channels
From the executive summary: ‘Relationships that impact a company’s business extend in every direction, to customers, trade organizations, regulators, opposition groups, communities and the media....
Company: Gibbs & Soell
Date: January 2003 |
Gibbs & Soell |
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PR’s Most Underrated Skill
Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important aspect of organizations. Writing and reporting...
Company: Gibbs & Soell
Date: January 2003 |
Gibbs & Soell |
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I Heard It Through The Grapevine
Recent times have seen marketing communications professionals grapple with numerous obstacles in connecting with customers. The obstacles include rampant scandals, slimmed down publications, and corporate...
Company: Gibbs & Soell
Date: January 2003 |
Gibbs & Soell |
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Four Secrets Of Marketing Communications In A Crowded World
Marketing communications involves propagation of information related to the organization or its products or services in the outside world. In today’s highly competitive and crowded...
Company: The Mentor Group
Date: January 2003 |
The Mentor Group |
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Marketing Communications: Targeting, Timing, And Tactics
From the executive summary: ‘Technical communicators can use their abilities to create better marketing communications. Audience analysis skills form an important component of the marketing...
Company: Society for Technical Communication
Date: January 2003 |
Society for Technical Communication |
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Public Relations In The Marketing Mix: Trends Toward The New Millennium
Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. PR is an important component of the marketing mix of...
Company: University of Florida
Date: January 2003 |
University of Florida |
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Communications MIX
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product...
Company: The Board of Regents of the Washington State University
Date: January 2003 |
The Board of Regents of the Washington State University |
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An Introduction To Integrated Marketing Communications
Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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What Is Public Relations?
Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important management function in organizations. PR is...
Company: University of North Carolina at Chapel Hill
Date: January 2003 |
University of North Carolina at Chapel Hill |
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Measurement, Evaluation, And Effectiveness
Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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Organization Is The Foundation Of IMC
Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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Introduction To Public Relation Class Orientation And Defining PR
Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. PR consists of the activities undertaken by an organization to...
Company: Mississippi State University
Date: January 2003 |
Mississippi State University |
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Advertising And The Marketing Process
Advertising is a paid form of communicating the product promotional message by the use of various media amongst the target audience. It is persuasive, informative,...
Company: Villanova University
Date: January 2003 |
Villanova University |
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Integrated Marketing Communication Strategy And Management
Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product...
Company: Villanova University
Date: January 2003 |
Villanova University |
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Promotion = 1 Of The 4 P’s
Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the...
Company: McGraw-Hill Companies
Date: January 2003 |
McGraw-Hill Companies |
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Integrated Marketing Communications
Product promotion is the process of disseminating product related information amongst the target audience with the objective of influencing their purchase decision. The various promotional...
Company: Western Illinois University
Date: January 2003 |
Western Illinois University |
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Integrated Brand Communications
Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is...
Company: Interbrand
Date: January 2003 |
Interbrand |
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Get Real! New Ways Advertisers Are Integrating Communications Into Consumers' Lives
Advertising is a paid form of communicating the product promotional message by the use of various media amongst the target audience. It is persuasive, informative,...
Company: Northwestern University
Date: January 2003 |
Northwestern University |
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Top 10 Ways to Sabotage Your Viral Marketing Program
Two key factors in creating a successful viral marketing message -- who sent the message and which company is being promoted -- were missing from...
Company: MarketingSherpa
Date: May 2004 |
MarketingSherpa |
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MarketingSherpa Experiment Diary: Can a New Desktop Application Replace Email Newsletters?
Last Thursday, Thomas Korte, International Product Marketing Manager over at Google, emailed me, "I just wanted to let you know that your newsletter has recently...
Company: MarketingSherpa
Date: May 2004 |
MarketingSherpa |
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Shell Oil Tests Email to Influence Distributors, Truckers & Farmers: Uses 5 Best Practice Rules
CHALLENGE: Every quarter, Shell Oil Products US used to send a glossy printed magazine to its distributors and end users such as farmers and professional...
Company: MarketingSherpa
Date: May 2004 |
MarketingSherpa |
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The Permission Emailer's Guide to Avoiding Filters: Exclusive Excerpt
Exclusive Excerpt: The Permission Emailer's Guide to Avoiding Filters Forward to a friend: We value your friend's privacy How much "good"...
Company: MarketingSherpa
Date: May 2004 |
MarketingSherpa |
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Strategic Marketing of Technology Products, Driving the Organization to Capture Growth
Create winning product and service strategies. Align your marketing, engineering, and sales, and become better positioned than your competition to grow. Use pragmatic tools to...
Company: California Institute of Technology
Date: June 2004 |
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Outsourcing Marketing Communications
From the executive summary: ‘At one time or another, and to various degrees, nearly all associations outsource the development of marketing communications materials. The degree...
Company: Association Forum of Chicagoland
Date: January 2003 |
Association Forum of Chicagoland |
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The Harder Hard Sell
From the executive summary: ‘The advertising industry is passing through one of the most disorienting periods in its history. This is due to a combination...
Company: CFO Publishing
Date: June 2004 |
CFO Publishing |
- Showing items 41-80 of 550
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