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Create Enduring Customer Relationships
Develop profitable, long-term relationships with your customers by truly differentiating your business with a solid and strategic loyalty program.
Sponsored by: Oracle
Date: January 2009 |
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- Showing items 1-40 of 550
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Create new value from System z assets, reduce costs with Web technology
"Executive Update: IBM System z and Web 2.0 deliver value together. This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software...
Sponsored by: IBM
Date: November 2008 |
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Data Warehousing with DB2 for System z
Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z®...
Sponsored by: IBM
Date: December 2008 |
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Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques
This teleconference explains how the IBM® DB2® Administration Tool and IBM DB2 Utilities Suite for z/OS® can help you manage LOBs efficiently and effectively. We'll...
Sponsored by: IBM
Date: January 2006 |
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ROI Case Study Google Apps TVR Communications
An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications...
Sponsored by: Google
Date: September 2009 |
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Cloud Computing - What is its Potential Value for Your Company?
Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership....
Sponsored by: Google
Date: September 2009 |
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Live Webcast: LCC International on 3 Reasons to Consider Google Apps
At LCC International, a 1,200 employee wireless engineering company, VP of IT, John Buckholz, has managed cc: Mail, IBM Notes/Domino and Microsoft Exchange systems in...
Sponsored by: Google
Date: November 2009 |
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Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor
Pfizer Australia is a major supplier of medicines and medical products to Australia's hospitals and healthcare groups. When the company's biggest customers put major contracts...
Sponsored by: Microsoft
Date: June 2009 |
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Solving the eDiscovery Challenge with a High Performance Platform
In this program, experts will describe how eDiscovery expectations have changed and how technology is adapting to those changes. They will address the main challenges...
Sponsored by: Mark Logic
Date: November 2009 |
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Customer Satisfaction with Email Archiving Systems
Email archiving is rapidly becoming a critical best practice for organizations of all sizes and across all industries. Osterman Research conducted a primary survey specifically...
Sponsored by: Sunbelt Software
Date: July 2008 |
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Find cost-effective solutions to help your business stay up and running
Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll...
Sponsored by: IBM
Date: July 2009 |
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Podcast: Staying competitive and Showing ROI
According to recent research conducted by IBM® ISS X-Force®, more than half of all disclosed vulnerabilities in 2008 were Web application flaws. Learn how IBM...
Sponsored by: IBM
Date: August 2009 |
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IDC ROI Calculator for IBM Tivoli Netcool
This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM®...
Sponsored by: IBM
Date: August 2009 |
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Microsoft Exchange Server 2007 Performance on VMware vSphere 4
Increased adoption of VMware infrastructure and continued performance advances in hardware and software have driven the virtualization of Microsoft Exchange. The current version, Microsoft Exchange...
Sponsored by: Global Knowledge
Date: September 2009 |
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Work Smarter with Telephony Integration and Unified Communications and Collaboration Solutions from IBM
In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing...
Sponsored by: IBM
Date: October 2009 |
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Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects...
Sponsored by: IBM
Date: January 2009 |
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UC2 Software: Reduce Cost and Unleash Collaborative Power
In 2009 you can immediately help reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners...
Sponsored by: IBM
Date: January 2009 |
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Smart Work for a smarter planet: Empower people and embrace change
The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power...
Sponsored by: IBM
Date: August 2009 |
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Volume Activation Planning Guide
Volume Activation helps Volume Licensing customers automate and manage the activation process of Volume Licensing media. Volume Licensing customers and special program subscribers such as...
Sponsored by: Microsoft
Date: June 2009 |
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Successful Agile with HP Quality Center - Market leading software for Quality Assurance
Agile software development is quickly becomingthe preferred way to build mission-critical software systems. However, if it is not implemented properly customers can run the risk...
Sponsored by: Hewlett-Packard (HP)
Date: January 2009 |
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Accelerate Your Cloud Implementation with IBM CloudBurst and Intel Xeon Processors
Do you need to determine where to start your cloud deployment and provide immediate ROI? IBM CloudBurst(tm) is a pre-integrated solution that allows you to...
Sponsored by: IBM
Date: October 2009 |
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Responding to Today's Demands with a Dynamic Infrastructure
As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help...
Sponsored by: IBM
Date: October 2009 |
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Consolidate Management Software and Reduce Cost
Organizations are feeling the pressure of economic uncertainty—directly in their own financial statements, with their business partners and customers and through the constant barrage of...
Sponsored by: IBM
Date: July 2009 |
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How to Market and Sell Services with Webinars
Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum...
Sponsored by: Citrix Online
Date: September 2009 |
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9 Management Practices for Exceptional Webinars
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process...
Sponsored by: Citrix Online
Date: October 2009 |
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The Growing Adoption of Web 2.0 in the Enterprise
This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects. ...
Sponsored by: SkillSoft
Date: April 2008 |
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Competitive Information and Sales Guides: What Sales Forces Need to Win
Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information...
Company: Hoffman Marketing Communications
Date: February 2004 |
Hoffman Marketing Communications |
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Creating White Papers That Drive Sales
Too often, white papers are disconnected from real-world sales contexts and inadvertently address topics that neither sales people nor prospective buyers find useful. The key...
Company: Hoffman Marketing Communications
Date: February 2004 |
Hoffman Marketing Communications |
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Six Common Sales Guide Mistakes
Most companies spend their marketing budgets generating market awareness, but very little equipping their sales force with the knowledge to sell. Effective sales guides are...
Company: Hoffman Marketing Communications
Date: February 2004 |
Hoffman Marketing Communications |
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Effective Sales Presentations: Advancing The Sales Cycle
Effective sales presentations are at the core of a successful sales cycle, yet many presentations miss the mark in terms of appropriate content and flow....
Company: Hoffman Marketing Communications
Date: February 2004 |
Hoffman Marketing Communications |
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E-Marketing Communication
An organization has to convey the message regarding its products to the target audience. This is necessary in order to raise awareness about the product...
Company: University of Central Florida
Date: January 2003 |
University of Central Florida |
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Integrated Marketing Communications
Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer’s purchase decision....
Company: Thomson
Date: January 2003 |
Thomson |
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An Overview Of Marketing Communications
An organization has to educate its target audience about the product on offer. The propagation of product related message among consumers is known as marketing...
Company: The University of Sioux Falls
Date: January 2003 |
The University of Sioux Falls |
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Advertising And The Marketing Process
The marketing plan of an organization is the roadmap that details out the planned marketing activity towards creating a competitive advantage for a particular product....
Company: University of West Georgia
Date: January 2003 |
University of West Georgia |
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Overview Of Integrated Marketing Communication
Integrated Marketing Communication (IMC) is the coordination of all promotional activities to convey a customer focused promotional message. It consists of several communication channels that...
Company: University of Kentucky
Date: January 2003 |
University of Kentucky |
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The Informative Vs. Persuasive Role Of Marketing Communication: An Application To The Prescription Antihistamines Market
Marketing communication seeks to inform and persuade consumers about a particular product. It facilitates in the demand sustenance of the product in market and is...
Company: The University of Chicago, Graduate School of Business
Date: January 2003 |
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Integrated Marketing Communications Strategy
Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer’s purchase decision....
Company: Carnegie Mellon University
Date: January 2003 |
Carnegie Mellon University |
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What Is Integrated Marketing Communications?
Promotion involves informing, persuading, and reminding the target audience about the product on offer. It influences the purchase decision of the individual. Several channels are...
Company: University of West Georgia
Date: January 2003 |
University of West Georgia |
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Category And Brand Management, Product Identification, And New-Product Planning
Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives...
Company: Villanova University
Date: January 2003 |
Villanova University |
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Integrated Marketing Communications - Deborah Baker
Marketing communication mix consists of the different communication channels available to the organization in order to communicate with the target audience about the product on...
Company: Thomson
Date: January 2003 |
Thomson |
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Getting Started
The process of devising a marketing strategy begins with promotion opportunity analysis wherein marketers identify target audiences for a particular product or service. The mode...
Company: California State Polytechnic University, Pomona
Date: January 2003 |
California State Polytechnic University, Pomona |
- Showing items 1-40 of 550
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