White Paper Create Enduring Customer Relationships Develop profitable, long-term relationships with your customers by truly differentiating your business with a solid and strategic loyalty program.

Tags: Management, Oracle Corp., Relationship, Strategy

Sponsored by: Oracle
Date: January 2009
Oracle
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Showing items 1-40 of 550
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White Paper Create new value from System z assets, reduce costs with Web technology "Executive Update: IBM System z and Web 2.0 deliver value together. This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software...

Tags: Asset, Channel Management, IBM Corp., Internet, Marketing

Sponsored by: IBM
Date: November 2008
IBM
White Paper Data Warehousing with DB2 for System z Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z®...

Tags: Business Intelligence, Software, Pricing, Marketing, IBM DB2

Sponsored by: IBM
Date: December 2008
IBM
Download Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques This teleconference explains how the IBM® DB2® Administration Tool and IBM DB2 Utilities Suite for z/OS® can help you manage LOBs efficiently and effectively. We'll...

Tags: Data Management, Technique, Software, Servers, IBM z/OS

Sponsored by: IBM
Date: January 2006
IBM
White Paper ROI Case Study Google Apps TVR Communications An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications...

Tags: Cloud Computing, Finance, Google Apps, Google Inc., Managerial Accounting

Sponsored by: Google
Date: September 2009
Google
White Paper Cloud Computing - What is its Potential Value for Your Company? Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership....

Tags: Cloud Computing, Finance, Google Inc., Hardware, Managerial Accounting

Sponsored by: Google
Date: September 2009
Google
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Webcast Live Webcast: LCC International on 3 Reasons to Consider Google Apps At LCC International, a 1,200 employee wireless engineering company, VP of IT, John Buckholz, has managed cc: Mail, IBM Notes/Domino and Microsoft Exchange systems in...

Tags: Cloud Computing, Google Apps, Google Inc., Information Technology, Management

Sponsored by: Google
Date: November 2009
Google
Case Study Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor Pfizer Australia is a major supplier of medicines and medical products to Australia's hospitals and healthcare groups. When the company's biggest customers put major contracts...

Tags: Benefits, Pricing, Pfizer Inc., Pfizer Australia, Microsoft Corp.

Sponsored by: Microsoft
Date: June 2009
Microsoft
Webcast Solving the eDiscovery Challenge with a High Performance Platform In this program, experts will describe how eDiscovery expectations have changed and how technology is adapting to those changes. They will address the main challenges...

Tags: High-performance, Leadership, Management, Mark Logic

Sponsored by: Mark Logic
Date: November 2009
Mark Logic
White Paper Customer Satisfaction with Email Archiving Systems Email archiving is rapidly becoming a critical best practice for organizations of all sizes and across all industries. Osterman Research conducted a primary survey specifically...

Tags: Archiving, Business Intelligence, Customer Satisfaction, Data Management, E-mail

Sponsored by: Sunbelt Software
Date: July 2008
Sunbelt Software
White Paper Find cost-effective solutions to help your business stay up and running Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll...

Tags: Backups, Storage, It Services, It service Management, It Management

Sponsored by: IBM
Date: July 2009
IBM
Download Podcast: Staying competitive and Showing ROI According to recent research conducted by IBM® ISS X-Force®, more than half of all disclosed vulnerabilities in 2008 were Web application flaws. Learn how IBM...

Tags: Cloud Computing, Security, Roi/Tco, ROI, Podcasts

Sponsored by: IBM
Date: August 2009
IBM
Tools & Templates IDC ROI Calculator for IBM Tivoli Netcool This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM®...

Tags: Benefits, Finance, Human Resources, IBM Corp., International Data Corp.

Sponsored by: IBM
Date: August 2009
IBM
White Paper Microsoft Exchange Server 2007 Performance on VMware vSphere 4 Increased adoption of VMware infrastructure and continued performance advances in hardware and software have driven the virtualization of Microsoft Exchange. The current version, Microsoft Exchange...

Tags: E-mail Servers, Virtualization, Software, Performance, Microsoft Exchange Server 2007

Sponsored by: Global Knowledge
Date: September 2009
Global Knowledge
Webcast Work Smarter with Telephony Integration and Unified Communications and Collaboration Solutions from IBM In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing...

Tags: Collaboration, IBM Corp., Integration, Networking, Telecom & Utilities

Sponsored by: IBM
Date: October 2009
IBM
White Paper Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects...

Tags: Channel Management, CIO, Internet, Marketing, Web

Sponsored by: IBM
Date: January 2009
IBM
Webcast UC2 Software: Reduce Cost and Unleash Collaborative Power In 2009 you can immediately help reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners...

Tags: Collaboration, Enterprise Software, Groupware, IBM Corp., IBM Lotus SameTime

Sponsored by: IBM
Date: January 2009
IBM
White Paper Smart Work for a smarter planet: Empower people and embrace change The world is getting smarter, providing an opportunity to think and act in new ways—economically, socially and technically. IBM can help you harness the power...

Tags: IBM Corp.

Sponsored by: IBM
Date: August 2009
IBM
White Paper Volume Activation Planning Guide Volume Activation helps Volume Licensing customers automate and manage the activation process of Volume Licensing media. Volume Licensing customers and special program subscribers such as...

Tags: Microsoft Corp., Volume-license

Sponsored by: Microsoft
Date: June 2009
Microsoft
White Paper Successful Agile with HP Quality Center - Market leading software for Quality Assurance Agile software development is quickly becomingthe preferred way to build mission-critical software systems. However, if it is not implemented properly customers can run the risk...

Tags: Development Tools, Team Management, Software/Web Development, Software Development, Software

Sponsored by: Hewlett-Packard (HP)
Date: January 2009
Hewlett-Packard (HP)
Webcast Accelerate Your Cloud Implementation with IBM CloudBurst and Intel Xeon Processors Do you need to determine where to start your cloud deployment and provide immediate ROI? IBM CloudBurst(tm) is a pre-integrated solution that allows you to...

Tags: Components, Semiconductors, Roi/Tco, Processors, Managerial Accounting

Sponsored by: IBM
Date: October 2009
IBM
Webcast Responding to Today's Demands with a Dynamic Infrastructure As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help...

Tags: IBM Corp., Infrastructure

Sponsored by: IBM
Date: October 2009
IBM
Webcast Consolidate Management Software and Reduce Cost Organizations are feeling the pressure of economic uncertainty—directly in their own financial statements, with their business partners and customers and through the constant barrage of...

Tags: Application Management, IBM Corp., Information Technology, It Services, Software

Sponsored by: IBM
Date: July 2009
IBM
White Paper How to Market and Sell Services with Webinars Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum...

Tags: Citrix Systems Inc., Marketing, Marketing Research, Webinar

Sponsored by: Citrix Online
Date: September 2009
Citrix Online
White Paper 9 Management Practices for Exceptional Webinars Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process...

Tags: Marketing, Webinar

Sponsored by: Citrix Online
Date: October 2009
Citrix Online
White Paper The Growing Adoption of Web 2.0 in the Enterprise This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects. ...

Tags: Advertising & Promotion, Channel Management, Internet, Marketing, Online Communications

Sponsored by: SkillSoft
Date: April 2008
SkillSoft
White Paper Competitive Information and Sales Guides: What Sales Forces Need to Win Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information...

Tags: Hoffman Marketing Communications, Sales, Sales Force, Sales Force Management, Sales Guide

Company: Hoffman Marketing Communications
Date: February 2004
Hoffman Marketing Communications
White Paper Creating White Papers That Drive Sales Too often, white papers are disconnected from real-world sales contexts and inadvertently address topics that neither sales people nor prospective buyers find useful. The key...

Tags: Hoffman Marketing Communications, Sales, Sales Force Management, Sales Strategy

Company: Hoffman Marketing Communications
Date: February 2004
Hoffman Marketing Communications
White Paper Six Common Sales Guide Mistakes Most companies spend their marketing budgets generating market awareness, but very little equipping their sales force with the knowledge to sell. Effective sales guides are...

Tags: Hoffman Marketing Communications, Sales, Sales Force Management, Sales Guide, Sales Strategy

Company: Hoffman Marketing Communications
Date: February 2004
Hoffman Marketing Communications
White Paper Effective Sales Presentations: Advancing The Sales Cycle Effective sales presentations are at the core of a successful sales cycle, yet many presentations miss the mark in terms of appropriate content and flow....

Tags: Hoffman Marketing Communications, Sales, Sales Cycle, Sales Force Management, Sales Presentation

Company: Hoffman Marketing Communications
Date: February 2004
Hoffman Marketing Communications
Presentation E-Marketing Communication An organization has to convey the message regarding its products to the target audience. This is necessary in order to raise awareness about the product...

Tags: Communication Channel, Integrated Marketing Communication, Internet, Marketing, Marketing Research

Company: University of Central Florida
Date: January 2003
University of Central Florida
Presentation Integrated Marketing Communications Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer’s purchase decision....

Tags: Integrated Marketing Communication, Marketing, Marketing Research, Thomson Corp.

Company: Thomson
Date: January 2003
Thomson
Presentation An Overview Of Marketing Communications An organization has to educate its target audience about the product on offer. The propagation of product related message among consumers is known as marketing...

Tags: Marketing, Marketing Communication, Marketing Research

Company: The University of Sioux Falls
Date: January 2003
The University of Sioux Falls
Presentation Advertising And The Marketing Process The marketing plan of an organization is the roadmap that details out the planned marketing activity towards creating a competitive advantage for a particular product....

Tags: Advertisement, Marketing, Marketing Plan, Marketing Research

Company: University of West Georgia
Date: January 2003
University of West Georgia
Presentation Overview Of Integrated Marketing Communication Integrated Marketing Communication (IMC) is the coordination of all promotional activities to convey a customer focused promotional message. It consists of several communication channels that...

Tags: Integrated Marketing Communication, Marketing, Marketing Research, University Of Kentucky

Company: University of Kentucky
Date: January 2003
University of Kentucky
White Paper The Informative Vs. Persuasive Role Of Marketing Communication: An Application To The Prescription Antihistamines Market Marketing communication seeks to inform and persuade consumers about a particular product. It facilitates in the demand sustenance of the product in market and is...

Tags: Marketing, Marketing Communication, Marketing Research

Company: The University of Chicago, Graduate School of Business
Date: January 2003
The University of Chicago, Graduate School of Business
Presentation Integrated Marketing Communications Strategy Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer’s purchase decision....

Tags: Carnegie-Mellon University, Corporate Communications, Integrated Marketing Communication, Marketing, Marketing Research

Company: Carnegie Mellon University
Date: January 2003
Carnegie Mellon University
Presentation What Is Integrated Marketing Communications? Promotion involves informing, persuading, and reminding the target audience about the product on offer. It influences the purchase decision of the individual. Several channels are...

Tags: Integrated Marketing Communication, Marketing, Marketing Research, University Of West Georgia

Company: University of West Georgia
Date: January 2003
University of West Georgia
Presentation Category And Brand Management, Product Identification, And New-Product Planning Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives...

Tags: Brand, Brand Management, Branding, Marketing, Marketing Research

Company: Villanova University
Date: January 2003
Villanova University
Presentation Integrated Marketing Communications - Deborah Baker Marketing communication mix consists of the different communication channels available to the organization in order to communicate with the target audience about the product on...

Tags: Integrated Marketing Communication, Marketing, Marketing Research, Thomson Corp.

Company: Thomson
Date: January 2003
Thomson
Presentation Getting Started The process of devising a marketing strategy begins with promotion opportunity analysis wherein marketers identify target audiences for a particular product or service. The mode...

Tags: California State Polytechnic University, Marketing, Marketing Research, Marketing Strategy

Company: California State Polytechnic University, Pomona
Date: January 2003
California State Polytechnic University, Pomona

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