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Live Webcast: Activate Today! Realize ROI with Intel® vPro Technology and Microsoft System Configuration Manager
Realize significant ROI savings-and recoup your investment in as little as 10 months-by activating your PCs with these proven technology solutions....
Sponsored by: Intel
Date: May 2009 |
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Watch your business grow with email marketing!
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select...
Sponsored by: VerticalResponse
Date: March 2009 |
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Advantages Of Direct Marketing And Mailing
Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that cl...
Company: Article Slide
Date: May 2009 |
Article Slide |
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8 Tips For Selling A Direct Marketing Campaign
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information the...
Company: L2
Date: November 2008 |
L2 |
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Going Global with Geolocation
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:
Explains how geolocation uses a Web visitor's IP...
Company: Quova
Date: October 2008 |
Quova |
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Ask Not What The Agency Can Do For You...
Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance ...
Company: iMedia Communications
Date: January 2008 |
iMedia Communications |
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Direct Selling As An Online Business
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for comm...
Company: DiscoveryArticles.com
Date: January 2008 |
DiscoveryArticles.com |
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Keeping the Event in Event Marketing
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decisio...
Company: ICC/Decision Services
Date: January 2008 |
ICC/Decision Services |
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Developing Positive Interactions Through Real-Time Decisioning
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and th...
Company: iMedia Communications
Date: October 2007 |
iMedia Communications |
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Increase Your Conversion Rates with the Online Marketing One-Two Punch
These days a lot of selling happens before a lead is ever passed to a salesperson. Today's marketers must know how to bring in a high volume of quality leads and build re...
Company: Citrix Online
Date: September 2007 |
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Advertising Expenditures-Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...
Company: JaxWorks
Date: September 2007 |
JaxWorks |
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Advertising Expenditures By Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising med...
Company: JaxWorks
Date: September 2007 |
JaxWorks |
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To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in ...
Company: HSM
Date: May 2007 |
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Direct Versus Indirect Advertising
This presentation explains direct versus indirect advertising. ...
Company: SlideShare
Date: March 2007 |
SlideShare |
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Turning shoppers into advocates: The customer focused retail enterprise
Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve...
Company: IBM
Date: December 2006 |
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Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed
"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of...
Company: GOT
Date: October 2006 |
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8 Opt-In Offers Your Visitors Can't Refuse
These days, consumers know that their personal information is gold, and they won't give it to one unless the person gives them a really compelling reason to opt in to the...
Company: Entrepreneur.com
Date: August 2006 |
Entrepreneur.com |
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Paying Your Dues: Productive or Problematic?
After a few years in the work force and some self exploration, Ivy, an accomplished executive, realized that she needed a change. She explored new opportunities and ident...
Company: SalesVantage.com
Date: July 2006 |
SalesVantage.com |
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You Get What You Measure Are You Getting What You Want?
In professional sales one measures success against some fairly common benchmarks - quota, commissions and sales ranking. Only the best sales managers and consistent top p...
Company: SalesVantage.com
Date: July 2006 |
SalesVantage.com |
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Create Your Marketing Plan
Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your mar...
Company: American Express
Date: July 2006 |
American Express |
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Does Your Sales Training Program Address Your Sales Performance Issues?: Part 2
In this first part of this paper, the authors went over the steps to uncover sales performance issues and decide which are applicable at a high priority for pin-point sal...
Company: SalesVantage.com
Date: July 2006 |
SalesVantage.com |
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Does Your Sales Training Program Address Your Sales Performance Issues?: Part 1
Sales training programs encompass a variety of necessary components; things like company policies, sales paperwork, CRM/sales force automation orientation, sales processe...
Company: SalesVantage.com
Date: July 2006 |
SalesVantage.com |
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How to Make Direct Mail More Effective!
According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as 0.03%. With such a large gap, it is easy to see wh...
Company: Green Graphic Design
Date: July 2006 |
Green Graphic Design |
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It's a Wrap
Believe it or not, consumers buy the majority of gifts outside the peak November-December holiday period. According to the November 2005 white paper "Gift Services: Year-...
Company: Entrepreneur.com
Date: July 2006 |
Entrepreneur.com |
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Overcome Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success
On May 4, 2006 the U.S. Postal Service announced a rate case filing with the Postal Rate Commission. Should this filing be granted, standard postage costs will increase 9...
Company: Return Path
Date: June 2006 |
Return Path |
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Power Up Your PR With Multimedia
For small businesses, the ubiquitous access to video, audio and graphical content, coupled with a sharply reduced cost of production and distribution, has opened a world ...
Company: Entrepreneur.com
Date: June 2006 |
Entrepreneur.com |
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How Brands Can Rejuvenate Their Online Coupons
Three years have passed since the online coupon scare sent consumer products marketers running for the hills. After Herculean efforts by the industry to instill safeguard...
Company: Forrester Research
Date: June 2006 |
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Segmentation Versus Personas: Where Should B2B Marketers Start?
Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precise...
Company: Forrester Research
Date: June 2006 |
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One to One Marketing Services: Optimal Customer and Product Strategy
One to one (1:1) marketing services (e.g., customized advertisements, promotions and direct mail) are a growth industry. Extant research in this area tends to have an eng...
Company: University of Connecticut
Date: June 2006 |
University of Connecticut |
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Five Deadly Sales Letter Mistakes
To be effective a sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader and create a ...
Company: SalesVantage.com
Date: May 2006 |
SalesVantage.com |
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High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department
Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and cust...
Company: Investcorp
Date: May 2006 |
Investcorp |
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The Trick to Old-School Advertising
Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are rig...
Company: Entrepreneur.com
Date: May 2006 |
Entrepreneur.com |
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Top 5 Traits of Successful E-Mail Marketers
E-mail marketing is an easy and cost-effective way for anyone to reach their target audience. The authors' have seen it work for all kinds of small businesses, franchises...
Company: Entrepreneur.com
Date: May 2006 |
Entrepreneur.com |
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Rock-Solid Leads
Subscribing people to an e-zine without their explicit consent isn't guerrilla marketing - it's spam. And those involuntary subscribers might retaliate. Just a few spam c...
Company: Entrepreneur.com
Date: May 2006 |
Entrepreneur.com |
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Your Logo - The Front Door to Your Brand
Logos are still the front door to products and services today. The logo or mark of an organization is often the very first impression a potential customer or supporter ha...
Company: BrandXcellence
Date: April 2006 |
BrandXcellence |
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Advertisers Face TV Reality
Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told u...
Company: Forrester Research
Date: April 2006 |
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5 Common E-Mail Marketing Mistakes
E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word...
Company: Entrepreneur.com
Date: April 2006 |
Entrepreneur.com |
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An Economic Approach to the Regulation of Direct Marketing
This paper demonstrates how economic social welfare analysis can provide guidance to policymakers who are considering whether to regulate direct marketing in various medi...
Company: Yale University
Date: April 2006 |
Yale University |
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Marketing Leaders Use BI to Rise to the ROI Challenge
Boosting the ability to bring the voice of the customer into the company as well as driving performance measurement and ROI into the organization are at the top of market...
Company: IDG (International Data Group)
Date: April 2006 |
IDG (International Data Group) |
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Creating a Content-Rich Website
Web users are voracious consumers of information. In fact, modern day web surfers are looking at more web pages in a single session than ever, but are spending less time ...
Company: Entrepreneur.com
Date: March 2006 |
Entrepreneur.com |
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Three Direct Marketing Myths That Are Killing Your Results: Echelon Targeting Releases New White Paper
Because direct marketing practitioners live and die by measuring what went right and wrong, Echelon Targeting, a division of IXI Corporation, has published a white paper ...
Company: Direct Marketing Association
Date: March 2006 |
Direct Marketing Association |
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